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Association Brain Food: 4.19.24

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If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Gain a deeper understanding of lapsed members. .

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Association Brain Food: 10.6.23

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Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.

Revenue 256
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Association Brain Food: 11.3.23

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GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. At Associations Now, Hannah Carvalho describes how a chapter of the American College of Physicians helped student members launch and run a podcast. Using data-driven insights and AI can help you be invaluable to your members. 1 CAE credit.

Tools 272
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Association Brain Food: 6.30.23

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WBT Systems provides strategies for offering professional development as an employee retention tool. Non-dues revenue partners. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. Location: Washington DC. CAE credit.

Chicago 205
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Association Brain Food: 10.27.23

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She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. Value proposition. What is your association’s secret sauce?

LMS 256
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Association Brain Food: 9.1.23

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They describe nine strategies for marketing membership to Gen Z. Also worth your time 5 steps to gaining member acceptance, downloads, and engagement for your association’s mobile app. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

Revenue 227
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Association Brain Food Weekly: 5.17.19

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Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn how to use Google Analytics to meaningfully measure success, improve user experience and increase conversions. Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy.

DC 170