Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. Here are a few data-driven email strategies to help further market your association to your members and professional community. What if you had a different masthead for your newsletter based on the industry segment your member designated?

How To 52

How To Newsletter Content Communications 52

MemberClicks

OCTOBER 10, 2023

A clear definition ensures your team can smoothly integrate the membership initiative into your nonprofit’s operations. Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. Its objectives should balance strengthening member relationships with ensuring a consistent revenue source.

Software 52

Software Membership Management Newsletter Revenue 52

Association Briefings

JULY 30, 2021

If your association is considering a podcast, the time is definitely ripe. If your association is considering a podcast, the time is definitely ripe. So, what steps should associations take when formulating a podcasting strategy? It’s part of an association’s value proposition. By the Numbers So just how big is podcasting?

Tips 52

Tips Directory Content Social Media 52

Association Briefings

JUNE 22, 2021

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. In other words, it’s content without a definitive advertising message that ultimately conveys the values of a brand, allowing consumers (or in this case, members) to make a connection with it.

Content 52

Content Video Social Media Education 52

Association Adviser

MAY 20, 2014

Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. percent agree); member recruitment (10.8 percent agree); member recruitment (10.8 Think of your members as belonging to a tribe, with your leadership as the elders.

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

DECEMBER 9, 2013

Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet. That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy.

Content 40

Content Marketing Social Media Newsletter 40

Reid All About it

FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Change management. Volunteer leaders. Marketing plan.

LMS 40

LMS Video Technology Revenue 40

GlowGlobally

FEBRUARY 11, 2013

Your new rules of engagement, effectively serve as an extended recruitment strategy, whilst at the same time expanding your association’s outreach and member base. It costs you the same time and money to prepare this newsletter for ten thousand members as it does for one hundred thousand members. The trusted source of knowledge.

Price 60

Price Newsletter Products Content 60

Beth Kanter

SEPTEMBER 28, 2015

Recruiting additional supporters through high quality content and action opportunities. They kicked off the campaign in their print newsletter and on webpage where they house the scientific reports why it is important to keep fish wet and solicited photos. Key to their strategy was using influencers. Have you used a contest?

Social Media 28

Social Media Idaho Oregon Case Study 28

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. By my definition, ASOA tried both a force free trial and opt-in trial approach. growth strategies.

Price 40

Price Marketing Cost Survey 40

Beth Kanter

MARCH 26, 2015

Says Brian, “While we have several strategies for fundraising for this project, part of the appeal of crowd-funding is that it becomes a project for everyone, all of the donors, promoters, sponsors and endorsers.” They re-purposed their content for different audiences. Did the Dalai Lama participate?

Project 28

Project Social Media Video Recruiting 28