Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). . • Membership Tenure – Projecting how long a member will remain with your organization. My Background.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MAY 25, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 7, 2011

Labels: Acquisition Campaigns , Renewal , Renewal Systems. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). This language also allows for a billing option once the credit card has expired. Tony Rossell. at Monday, March 07, 2011. Email This BlogThis! Newer Post. Older Post.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register. We will explore some of the following topics: • Pricing Theory. • Price Points.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

APRIL 4, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Report 40

Report Marketing Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

Labels: Membership Engagement , Membership Retention , Renewal , Renewal Systems , retain members. A new member discount is a great idea to test. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Tony Rossell. at Tuesday, September 21, 2010. Email This BlogThis!

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 26, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 31, 2010

West Virginia. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The top responding states were: 1. South Dakota. Rhode Island. The lowest responding states were: 1. California. Washington DC.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

DECEMBER 13, 2010

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

MARCH 14, 2011

In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. in Alexandria, Virginia. Dues Discount. (4). Tony [link].

Price 40

Price Products Marketing Discount 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. in Alexandria, Virginia.

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

OCTOBER 20, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

JULY 22, 2011

What I have found works best is to help an organization step back and see the big picture and then develop a systemic solution to fixing the problem. In the book he applies the concept of systems thinking to help organizations respond effectively to the challenges that they face. ” 1.

Marketing 40

Marketing System Price Recruiting 40

Membership Marketing

APRIL 9, 2010

In a pull system the consumer requests the product and pulls it through the delivery channel. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). My Background.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 18, 2011

At first this meant making punch-card tabulators, but IBM moved on to magnetic-tape systems, mainframes, PCs, and most recently services and consulting. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Its strategy is to package technology for use by businesses. teamwork.

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

OCTOBER 7, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

FEBRUARY 24, 2012

If you normally send renewals to the bill-to address, you may find that the notice needs the push or approval of the ship-to user to get through the system. Labels: Membership Retention , Renewal , Renewal Systems , retain members. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Tony Rossell.

Tips 40

Tips Marketing Price Survey 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). So it was an honor to be a part of the award ceremony this week when he received the Award for Distinguished Achievement. Congratulations Rick! My Background. Tony Rossell.

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

JULY 26, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JUNE 18, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. Dues Discount. (4).

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

JULY 5, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

APRIL 12, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 17, 2012

The concept was built around a systems thinking approach to membership. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Tuesday, July 17, 2012. The Membership Lifecycle Turns Five. Subscribe through Your Reader. My Background. Tony Rossell. Conversion Programs. (2).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 8, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

JANUARY 19, 2010

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 9, 2010

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

DECEMBER 31, 2009

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 12, 2010

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

OCTOBER 26, 2010

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Price 40

Price Committee Survey Analysis 40

Membership Marketing

OCTOBER 4, 2010

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). teamwork.

Price 40

Price Marketing How To Survey 40