Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). Labels: 2012 Benchmarking Survey. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9).

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Marketing Price Survey Report 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Labels: 2012 Benchmarking Survey. in Alexandria, Virginia.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

JANUARY 26, 2012

For those who completed the survey, we will send a free printed copy of the final, full report. Labels: 2012 Benchmarking Survey. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4).

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Marketing Price Report Survey 40

Membership Marketing

APRIL 4, 2012

Labels: 2012 Benchmarking Survey. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Tony Rossell. Newer Post.

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Report Marketing Price Survey 40

Membership Marketing

MARCH 14, 2011

In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. in Alexandria, Virginia. 2009 Benchmarking Survey. (12).

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Price Products Marketing Discount 40

Membership Marketing

MARCH 31, 2011

.  This week I have had a number of questions asked about dues increases and since we included questions on membership dues this year, I wanted to share some top line responses from the survey data. Labels: 2011 Benchmarking Survey , Dues Increase. in Alexandria, Virginia. 2009 Benchmarking Survey. (12).

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Marketing Survey Price Analysis 40

Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Here is the link to register. Economics.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

MARCH 12, 2012

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

FEBRUARY 25, 2010

We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. And by completing the survey, you will receive a free copy of the final report. Please take a moment now to complete the survey. You can participate using this survey link. Labels: 2010 Benchmarking Survey. Dues Discount. (4).

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Marketing Survey Analysis Price 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Labels: 2011 Benchmarking Survey. in Alexandria, Virginia. Dues Discount. (4).

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Marketing Price Report Survey 40

Membership Marketing

OCTOBER 20, 2011

Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Newer Post.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

Build a Better Member Survey. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). It is a very well done supplement.

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Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

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Marketing Class Miami Price 40

Membership Marketing

MARCH 31, 2010

West Virginia. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). The top responding states were: 1. South Dakota.

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Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

DECEMBER 13, 2010

Labels: 2010 Benchmarking Survey. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Tony Rossell. Newer Post.

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Marketing Baltimore Maryland Price 40

Membership Marketing

APRIL 12, 2012

Labels: 2012 Benchmarking Survey , Social Media , Social Networking. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5).

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Social Media Marketing Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. This can be as simple as getting them to call the "800" number and ask a question, complete a survey, or buy an additional product (like a book). A new member discount is a great idea to test. Tony Rossell.

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Marketing Price Survey Discount 40

Membership Marketing

JUNE 18, 2012

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Some portions of the survey will be repeated from this year to allow for trend analysis, but I also want to add new elements that give you statistical data for questions you might have.

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Marketing Survey Analysis Price 40

Membership Marketing

JULY 26, 2011

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

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Marketing Project Price Survey 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). My Background.

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Marketing District of Columbia Washington Virginia 40

Membership Marketing

MARCH 9, 2012

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

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Marketing Price Analysis Survey 40

Membership Marketing

MARCH 8, 2012

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

MARCH 7, 2011

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4).

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

JUNE 5, 2012

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

OCTOBER 4, 2010

Labels: Associations Now , dues increase survey , Price. in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5).

Price 40

Price Marketing How To Survey 40

Membership Marketing

NOVEMBER 12, 2010

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

OCTOBER 26, 2010

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

Price 40

Price Committee Survey Analysis 40

Membership Marketing

JUNE 18, 2011

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

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Marketing Price Survey Products 40

Membership Marketing

JANUARY 19, 2010

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

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Marketing Social Media Price Survey 40

Membership Marketing

DECEMBER 31, 2009

in Alexandria, Virginia. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Dues Discount. (4). dues increase survey. (8). Membership Survey. (5). Subscribe through Your Reader. My Background. Tony Rossell. 5 months ago.

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Marketing Price Survey Analysis 40