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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. Soon, retention reports can be calculated for you.

Analysis 142
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4 Email Copywriting Tips for Associations

MemberClicks

What makes you click or engage with emails in your inbox? “FREE ebook” vs “get our new ebook” vs “launching our new book” all say different things. So the words you choose for your emails are super important to make sure you’re saying EXACTLY what you want to. Now don’t panic.

Tips 92
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SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. But using marketing automation?

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Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key. Other points highlighted in the report include the necessity of expressing value in subject lines. aw Depka Prondzinski.

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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. You can also sell news and information in digital and print formats and as an event feature.

Revenue 135
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Association Brain Food Weekly: 5.29.20

Reid All About it

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Get an inside look at The State of Community Management 2020 report, , the longest-running, and most comprehensive industry report for online community professionals.

San Diego 259
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5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). Web Tracking Is Your Marketing Automation Advantage. What Are They Telling You?

Tools 176