Reid All About it

MAY 19, 2017

Your weekly list of free webinars and events for the association community… You can buy everything except time–our most precious resource. I enjoyed watching this short video of Warren Buffet and Bill Gates talking about time in an interview with Charlie Rose. Last week I mentioned my AMS implementation experience. I was also involved in, but thankfully not leading, a website redesign.

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Forj

MAY 19, 2017

I’m very excited to be attending the MedBiquitous annual meeting for the second year in a row. The conference is held each year on the Johns Hopkins School of Medicine campus in Baltimore. This year’s event is June 5-6, and registration is still open. Why do we go? For at least ten reasons: 1. MedBiq is a true community of practice. Where else can you meet an MD who will hook you up to a stress detector that fires the data to a learning record store via xAPI in real time?

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Case Study Baltimore Project Sample 0

Associations Now

MAY 19, 2017

Through a partnership with IBM, the Maryland Association of Certified Public Accountants is training CPAs on technology such as artificial intelligence and data science—and preparing them for a rapidly changing landscape. Technology is changing the accounting profession rapidly, and the Maryland Association of Certified Public Accountants (MACPA) is teaming up with IBM to prepare accounting and finance professionals to adapt and to help them guide their organizations’ digital transformation.

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Membership Marketing

MAY 19, 2017

One of the most rapidly adopted tools in association marketing today is data analytics. It provides the knowledge to segment members and customers, target offers and messages, and maximize efficiency. Here are some methods that are making a big difference for associations right now. Recruitment Modeling – Many factors serve as either positive or negative predictors of whether or not a member will join an association including previous buying behavior (frequency and recency), non-monetary interac

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

MAY 19, 2017

Your attendees have professional skills and specialized knowledge that can make a difference when they’re put to work in a conference-related community service project. Here are a few creative ways that associations have given back to their host cities. Association conferences often feature a community service project —a chance for attendees to give back to the local community where the meeting is being held.

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Associations Now

MAY 19, 2017

Independent Sector, a group that represents charitable nonprofits, says that current budget proposals could severely hurt charitable funding—but a change to the tax code could help solve the problem. With aggressive budget proposals coming out of Congress and the White House, a group concerned with the impact they may have on charitable giving has an idea.

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Associations Now

MAY 19, 2017

The Utah Nonprofits Association does more than just train its members. It now works with them in post-training workshops to ensure they know how to put the tools they learned to use. How to hack it? The Utah Nonprofits Association offers its Nonprofit Organizational Credential program to leaders who are looking to boost their skills in nine areas, such as governance, finance, human resources, marketing and communication, and advocacy.

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Associations Now

MAY 19, 2017

How Kickstarter is helping makers on its service improve the odds they’ll actually ship—and why associations should take cues. Also: When multitasking is a necessary evil. If there’s a pain point in your industry’s business model, target it. That’s a key lesson for any business, but one that feels particularly relevant for Kickstarter, which has a reputation for having hardware-driven crowdfunding projects that don’t always get off the ground or flop in embarrassing ways. “Certainly every

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Associations Now

MAY 19, 2017

With the specialty food space growing at a faster pace than the broader food industry, a new partnership between the Specialty Food Association and the Food Marketing Institute could help both groups leverage that growth. The Specialty Food Association represents a major niche of the food industry. And a new alliance could help maximize the value of that niche in a big way.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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