Higher Logic

APRIL 7, 2016

How would you finish this sentence: “Millennials are __”? Maybe “selfish”? A lot of people might choose “lazy”. How about, “generous”? Didn’t expect that, did you? It turns out, as Millennials take #blessed selfies and appear entitled at work, they’re actually giving more time and money to charity than previous generations. Maybe Millennials aren’t as bad as the media makes them out to be.

millennials 146

millennials Project Member Engagement Content 146

Wild Apricot

APRIL 7, 2016

Amy Sample Ward, CEO of the Nonprofit Technology Network, shared some excellent social media strategies during her webinar.

Sample 152

Sample Social Media Technology Strategy 152

Smooth The Path

APRIL 7, 2016

Our members won’t want to give 45-minutes to hour of their time for an interview is a common worry among many association executives. But I find that members actually do. And there are two caveats: first, the association has to be so valuable or so important members want to give feedback and second, the members who actually want to give their feedback are almost always the best members.

Member Insights 69

Member Insights Member Research Survey Report 69

Associations Now

APRIL 7, 2016

A new study found that a majority of professionals who completed an online certification course reported bumps in salary and job fulfillment—promising news for associations and their members. Earlier this year the HR Certification Institute launched a new professional certification for early-career human resource professionals. The Associate Professional in Human Resources (aPHR) helped fill a void in HRCI’s certification offerings for younger HR professionals just out of school and other more e

Certificate 64

Certificate North Carolina Survey Course 64

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Member Engagement

Idea Architects

APRIL 7, 2016

On March 26, I received a direct mail promotional postcard inviting me to "Register Now" for a special promotion with the hotel chain I most frequent. Always eager to rack up extra points, I immediately went online to the registration page specified on the postcard. 404 Error The page you requested cannot be found. Ugh. I fired up a second web browser and tried the link.

Social Media 60

Social Media Cost System Organization 60

Membership Marketing

APRIL 7, 2016

Whether you are creating a promotional email, online ad, direct mail package, or working an exhibit booth, the starting point for your effort should be defining what you want the recipient of your message to do. In marketing terms, this is known as creating a call to action (CTA). A call to action is a simple, clear statement telling the person receiving your message exactly what action you want them to take.

Tips 48

Tips Marketing Content Process 48

Associations Now

APRIL 7, 2016

122k The approximate number of people currently on waiting lists for organ transplants in the United States, according to the National Kidney Foundation. More than 100,000 of those are awaiting kidney transplants, and a new person is added to the list roughly every 14 minutes. When a American Simmental Association employee heard that her coworker needed a kidney transplant, she offered to donate one of her own.

United States 50

United States New York Cost Report 50

Associations Now

APRIL 7, 2016

What does it take to start a hashtag for your industry? Just ask the Energy Storage Association, the primary trade group for energy storage. With support from members, its #StorageIsHere campaign outpaced ESA’s own ambitions. The practice of energy storage—stashing energy away in storage facilities for later use—is still fairly obscure, despite the industry’s recent growth spurt.

Case Study 50

Case Study Social Media Industry Project 50

Associations Now

APRIL 7, 2016

Don’t beat yourself with unnecessary screw-ups. Also: Treat your member database like a garden. Like most folks, Idea Architects’ Jeffrey Cufaude doesn’t like wasting his time, and when he recently ran into a 404 error while attempting to take advantage of a hotel chain discount, he was a little miffed. But he found a lesson in the situation: Don’t commit unforced errors.

Discount 48

Discount Process Industry Tools 48

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

APRIL 7, 2016

Rundown Expo hours: 7.5. General Sessions: 4. The National Association of Independent Lighting Distributors’ 2016 Annual Conference will begin in San Antonio this weekend. Lighting distributors and manufacturers are headed to San Antonio to network, share ideas and business tactics, and learn how advances in the industry will affect their businesses moving forward.

San Antonio 40

San Antonio Conference Texas Products 40