Thu.Aug 24, 2017

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11 Ways to Make Money on the Side Because Your Nonprofit Job Doesn't Pay Enough

Wild Apricot

I’m just going to say it, lots of nonprofit professionals are overworked and underpaid. So what do you do when you love your nonprofit job, but it doesn’t pay the bills? Here are 11 gigs that can make you money on the side.

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Best practices in email marketing.

YourMembership

Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. That’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. “The subject line is the first impression and should be compelling enough for a member to want to open it,” says. The post Best practices in email marketing. appeared first on YourMembership.

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7 Secrets on Increasing Member Retention from the Member Loyalty Study

Aptify

When it comes to member retention, so much has changed in recent years—member expectations, communication methods, revenue streams, just to name a few. Still, one thing has stayed the same…. Member retention is key to association survival. But what exactly do your members want? Why do some of them stay with you year after year while others drift away?

Revenue 97
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Content Curation & Association Education Strategy

Forj

In the Learning & Development world there has been a lot of buzz recently around content curation and the skills associated with being a curator. National associations or “communities of practice” have been in the business of content curation for many years: publishing journals, books containing the community’s body of knowledge, and face to face educational sessions.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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How the Humane Society Found Success With a For-Profit Partnership

Associations Now

For years, the food-service company Aramark has built a strong relationship with the Humane Society of the United States—a relationship that will take a new dimension this week. The Humane Society of the United States (HSUS) isn’t generally associated with the cafeterias of the world. But perhaps it should be: The organization has a long and strong relationship with Aramark, one of the largest food-service corporations in the country.

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Astronomers Have a Plan for Your Eclipse Glasses

Associations Now

Astronomers Without Borders wants to encourage people to donate their used eclipse glasses, so that they can be redistributed to parts of the world that have eclipses of their own on the way. Spend a lot of money on eclipse glasses earlier this month? You definitely aren’t alone. Hey, you might even have paid extra for them on eBay because you waited too long.

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Is Your Association Appropriately Engaged?

Association Success

If you feel crippled by lack of time, David Allen suggests the issue is something quite different. Nothing ever seems to get done. You tick one thing off your list, and immediately start to worry about something else. The number of things you have to do appears to be never-ending. This is so often the case, for so many of us. And the stress of an infinite to-do list can render us, ironically, incapable of getting anything done.

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Should You Conduct a Business Process Review?

Associations Now

A look at the ins and outs of a business process review—and why an association might consider conducting one. I’m a multitasker. When the kids get home from school, I help them with their homework while simultaneously making dinner and folding laundry. My husband is just the opposite: He focuses on the most critical task, gets it done, and then moves on to the next one.

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Turning Data Into Action

Membersuite

How to use analytics to take action, adjust, and adapt can benefit your organization.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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With New Education Program, Group Looks to Serve All Member Segments

Associations Now

With the introduction of a new education program, the National Association of Sports Commissions is working to better serve all membership segments. As a first step toward better representing its full membership, the National Association of Sports Commissions has launched its new education program, the Sport Tourism Learning Institute. “The Sport Tourism Learning Institute more completely represents our thinking for the new paradigm that positions the leading trade association, NASC, as the prem

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Turn Customers from Promoters to Creators

Higher Logic

Are happy customers as engaged as they can get? Or is there any way to increase their engagement—by giving them more purpose and helping your organization create more value for all members? As it turns out, there is more to customer engagement beyond simply being a “happy customer”—specifically what we call “promoters” and “co-creators.” Online communities not only help you find these people—your most enthusiastic, valuable customers—but can also help you nurture them.

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Conference Circuit: Get the Information Out

Associations Now

The National Information Officers Association’s 2017 Training Conference takes place in Clearwater Beach, Florida, next week. The four-day event is sold out. Public information officers (PIOs) from around the country are headed to the Sunshine State in the coming days to learn from colleagues and subject matter experts, who will discuss incidents and review case studies involving some of the most high-profile events in the profession.

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Thursday Buzz: Is Your Email List Dying?

Associations Now

Dead email addresses may be causing more harm to your organization than you think. Also: Why you should consider hiring overqualified candidates. Associations work hard to grow their email lists, and with good reason. Email is one of the best ways to consistently reach members and partners. But all too often, associations aren’t doing the necessary cleanup work on email lists to keep them fresh and accurate.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.