Word-of-mouth marketing trumps ALL other forms of marketing - that’s nothing new. But it just means the need for testimonials is greater than ever. MORE

New research from Eventsforce shows that more organizations are using event apps but that there are still challenges when it comes to adoption rates and measuring ROI. A look at how to improve both. MORE

Does your association practice true inclusive leadership? A topic that has been on my mind a lot lately is inclusive leadership. I know there’s a lot being said about diversity inclusion, but inclusive leadership goes way beyond that. It’s about treating all team members fairly and respectfully, and not only the people who may look like you or think like you or even the people that are only willing to say what you want to hear. MORE

With the homegrown hashtag proving greatly successful as a marketing tool among its members, NAFSA has officially taken ownership of #YouAreWelcomeHere and will support the campaign’s growth. MORE

This week, the House Ways and Means Committee passed a tax extenders package that included a provision to repeal the 21 percent tax on certain employee benefits provided by associations. It now needs a full House vote. MORE

Rundown Attendees: 16,000 plus. Sessions: 1,400 plus. Vendors: 500 plus. The International Society for Technology in Education’s 2019 Conference begins this weekend in Philadelphia. Attendance is expected to top 16,000. MORE

AHA is teaming up with the emergency technology firm RapidSOS on a new tool to make patient health information available immediately to first responders. The American Heart Association’s latest collaboration with the tech world could make a life-saving difference in medical emergencies. MORE

There’s a huge paradox at the heart of digital marketing. You have to communicate on a huge scale, potentially to millions of people. But you have to create personalized messages and try to have one-to-one conversations with each lead. How can this be achieved? Association Management MORE

When engaged members personally identify with their chosen profession, they are likely to describe their association with words like these. The association is: my scholarly family. my intellectual home. our professional family. the home of our community. a family of like-minded people. MORE

To celebrate its 150th anniversary, the Professional Photographers of America will re-create iconic imagery from its inaugural year. Also: how Google might be affecting organic searches. Talk about a throwback. MORE