Thu.Jun 20, 2019

4 Types of Member Testimonials Your Organization Needs


Word-of-mouth marketing trumps ALL other forms of marketing - that’s nothing new. But it just means the need for testimonials is greater than ever.

What’s the Best Way to Improve Event Apps?

Associations Now

New research from Eventsforce shows that more organizations are using event apps but that there are still challenges when it comes to adoption rates and measuring ROI. A look at how to improve both.

8 Market Segmentation Mistakes You Might Be Making

HighRoad Solution

There’s a huge paradox at the heart of digital marketing. You have to communicate on a huge scale, potentially to millions of people. But you have to create personalized messages and try to have one-to-one conversations with each lead. How can this be achieved? Association Management

Conference Circuit: International Society for Technology in Education

Associations Now

Rundown Attendees: 16,000 plus. Sessions: 1,400 plus. Vendors: 500 plus. The International Society for Technology in Education’s 2019 Conference begins this weekend in Philadelphia. Attendance is expected to top 16,000.

Associations are Home and Family to Many Members

Smooth The Path

When engaged members personally identify with their chosen profession, they are likely to describe their association with words like these. The association is: my scholarly family. my intellectual home. our professional family. the home of our community. a family of like-minded people.

American Heart Association Will Harness Health Data to Speed Emergency Response

Associations Now

AHA is teaming up with the emergency technology firm RapidSOS on a new tool to make patient health information available immediately to first responders. The American Heart Association’s latest collaboration with the tech world could make a life-saving difference in medical emergencies.

More Trending

Daily Buzz: How One Association Is Re-Creating History

Associations Now

To celebrate its 150th anniversary, the Professional Photographers of America will re-create iconic imagery from its inaugural year. Also: how Google might be affecting organic searches. Talk about a throwback.

Embracing a Hashtag: Education Group Adopts #YouAreWelcomeHere

Associations Now

With the homegrown hashtag proving greatly successful as a marketing tool among its members, NAFSA has officially taken ownership of #YouAreWelcomeHere and will support the campaign’s growth.

House Extenders Package Includes UBIT Repeal

Associations Now

This week, the House Ways and Means Committee passed a tax extenders package that included a provision to repeal the 21 percent tax on certain employee benefits provided by associations. It now needs a full House vote.