Higher Logic

MARCH 14, 2016

In 1973, a team of researchers went into a nursery school and found a group of children who seemed to enjoy drawing. They then divided these children into three groups. The first group was told beforehand they would receive a reward (in this case, a special certificate) for drawing. The second group also received the reward upon drawing, but were not told about it ahead of time.

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Certificate Resources Team Content 146

Eric Lanke

MARCH 14, 2016

Funny thing happened at my Board meeting last week. The plan we've been working on for a year or more, the plan to elevate the conversation out of the weeds of programs and activities and into the clear horizon of vision statements and success metrics, actually started to work. How do I know? Well, the Board spent its time talking about what we want to achieve, not how we're going to do it.

Proposal 100

Proposal Strategy Resources 100

Associations Now

MARCH 14, 2016

The American Society of Landscape Architects kicks off its 2016 social media campaign to celebrate the creative minds behind the park where your kids play, the courtyard where you eat lunch, or the trail where you run. Love the outdoors? Now’s the chance to share your favorite park or hiking spot. The American Society of Landscape Architects is hosting a social media campaign to showcase outdoor spaces designed by landscape architects.

Social Media 64

Social Media Tools 64

SCD Group

MARCH 14, 2016

I’m one who looks to other professions/industries for ideas for our association clients. When, sometimes, those ideas fall into the “let’s not do that” category. I recently received this “junk mail check” – marked personal & confidential – from an outfit called “Cheap Tickets.” Any association pulling this stunt will surely drive your association members dizzy.

Marketing 40

Marketing Recruiting Recruitment Tips 40

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

MARCH 14, 2016

At the ASAE Great Ideas Conference in Colorado, speaker and former government executive Shelley Row discussed the ways overthinking and overreacting undermine good decision making—and how to fix it. Association leaders make dozens of decisions every day, both large and small. But despite the centrality of decision making in our professional lives, “we don’t really talk or think about how we make decisions,” said Shelley Row, who led the session “Use Your Gut: Effective Decision-Making in a

Colorado 57

Colorado Analysis Conference Examples 57

Associations Now

MARCH 14, 2016

The CEIR annual report finds tradeshows finished strong last year. There’s nothing as sweet as seeing continued growth. The tradeshow industry has experienced just that, with the annual report from the Center for Exhibition Industry Research (CEIR) revealing multiple positive trends. This year’s CEIR Index confirms 22 consecutive quarters of growth since 2009. “We anticipated 2015 would deliver positive results and yet we were pleasantly surprised that the industry outperformed

Report 53

Report Press Release Industry Revenue 53

Associations Now

MARCH 14, 2016

Two associations share their plans for succeeding with younger members. Plus: The year’s hottest marketing trends, straight from SXSW. Spring is almost here, which means college seniors will soon don their caps and gowns and head out into the professional world. With a new graduating class entering the workforce, this summer will be rife with membership opportunities for trade associations.

Class 50

Class Strategy America Committee 50

Associations Now

MARCH 14, 2016

A mean boss isn’t advisable in any workplace. But a new study suggests that the bigger issue is an untrustworthy one. “You should be ashamed of your efforts.”. That’s not the sort of thing an employee ever wants to hear. And it’s not the sort of thing a leader should ever want to say, either, even on days when a little tough love is in order. But a study suggests that this kind of negativity isn’t, in itself, the worst kind of leadership.

Michigan 43

Michigan Washington Price Leadership 43

Associations Now

MARCH 14, 2016

A plan by the Federal Communications Commission to limit the amount of tracking that ISPs can do with their customers’ data was roundly criticized by some groups, though others applauded the agency for following the lead of the Federal Trade Commission, which has successfully dealt with the issue in the past. The Federal Communications Commission’s plan to boost the privacy of internet users’ personal information has the telecom world buzzing this week, but it’s not all p

Proposal 40

Proposal Review Innovation Communications 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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