October, 2019

Getting Started with Influencer Marketing

Association Adviser

Consumers are looking for marketing that relates to them, and as that attitude grows, the future of influencer marketing will keep looking brighter. The post Getting Started with Influencer Marketing appeared first on Association Adviser.

The Ultimate Guide To Creating Nonprofit Annual Reports

Wild Apricot

Getting started with a nonprofit annual report for the first time, or just want a refresher? Simplify the process with this ultimate guide full of expert advice and examples

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The Association’s Most Valuable Asset


This blog, written by MultiView’s Vice President of Partnerships, Chris Mazzon, originally appeared in Association TRENDS. What’s the most valuable… The post The Association’s Most Valuable Asset appeared first on MultiView.


Who Should "Own" Social Media at Your Association or Chamber?


By now, you know your organization needs to be active on social media, but there’s a problem: You don’t have anyone on staff to actually manage it. You could just pick someone, but you’re all spread so thin, as is. Should you just throw in the towel until you can hire someone new?

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Four Ways Associations Can Boost Their Industry’s Future Workforce

Associations Now

With many industries facing a shortage of workers and a skills gap, associations can play a critical role in addressing workforce development. Future workforce is a hot-button issue in many industries, with associations looking to boost the flow of talent into their respective fields.

More Trending

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

In today’s world, associations are growing and evolving at a rapid pace. With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers.

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Why You Should Rethink Association Leadership Training

WBT Systems

Why You Should Rethink Association Leadership Training. Read more about Why You Should Rethink Association Leadership Training

How to Use Site Retargeting to Gain Registrants


The event is set. You’ve got a good venue. You’ve got a great lineup of speakers and education sessions. The… The post How to Use Site Retargeting to Gain Registrants appeared first on MultiView.

Make your association the kind of place a techie wants to work

YourMembership Blog

National Techies Day is a perfect occasion to consider the future of your association. To deliver a great member experience, it’s time to make sure your organization is the kind of place techies want to work.

Association Brain Food Weekly: 10.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month. Follow along as he describes life with a dumbphone and lessons from his experiment. When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Quick hits before we get to next week’s free webinars: Not surprisingly, new research from Adobe finds email is very much holding its own among newer channels and technologies. (Giselle Abramovich, CMO by Adobe ). In case you were wondering… the complete beginner’s guide to TikTok. ( Matt Schlicht ). Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. (Andrew Perrin, Pew Research Center ). Book summaries for busy people who want to quickly understand the key concepts of best-selling nonfiction books. ( Ivaylo Durmonski ). Good eats this past week: We spent a weekend with our niece and her family who live just north of Carolina Beach. The Intracoastal Waterway is at the end of their street so we went crabbing on Saturday and enjoyed a big bucket of them for happy hour(s). Later, I made shrimp scampi for everyone. Homemade shrimp broth takes any shrimp dish to a whole new level—it’s the golden elixir, especially when you have shrimp heads in the mix. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal. We made tacos, serving the meatballs in flour tortillas with Vietnamese pickled daikon and carrots and Sriracha. Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric. Mon 10/7 at 1 p.m.* – Chatting with Agnes & Cecilia. Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info. Host: Rogue Tulips LLC. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC. *All times are Eastern Daylight Time unless otherwise noted. Tue 10/8 at 12:30 p.m. – Looking at the Mindset, Model, and Measures of a New Member Onboarding Program. You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Now the real work begins. Converting new members (i.e., getting them to renew for the very first time) is crucial to increasing retention rates. Learn about a blueprint of a model onboarding program that will drive new members to renew. 0.5 CAE credit. More info/register. Host: The Next Steps LLC. Tue 10/8 at 1 p.m. – LMS Success: Keys to Building Participation and Revenue. Hear about strategies to create and evolve your LMS to ensure it becomes a strong foundation to grow your online education. Learn about platform strategies, content strategies, design and workflow. Find out how to leverage your ecosystem of applications to support your online education goals. 1 CAE credit. More info/register. Host: CommPartners. Presenters: Sam Hirsch, Account Manager, and Arianne Urena, Client Success Manager, CommPartners. Tue 10/8 at 1 p.m. – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: trends in the social media landscape that nonprofits need to understand; choosing the correct social media platforms for your small nonprofit; building up momentum on social media to launch a successful social media fundraising campaign; and tips and examples of simple ways to use the major platforms to raise money and build community. More info/register. Host: Nonprofit Tech for Good. Presenter: Julia Campbell of J Campbell Social Marketing. Tue 10/8 at 2 p.m. – Anticipatory Intelligence (Association Tweetchat #assnchat). Join an online tweetchat on ASAE’s research with Foresight Works and “Anticipatory Intelligence” as a driver of change. Big data, AI, predictive analytics…what does all of this mean for associations? Follow the #assnchat hashtag on Tuesday at 2 p.m. More info. Host: KiKi L’Italien, founder, Amplified Growth. Tue 10/8 at 2 p.m. – Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving More Online. Explore what makes for a successful nonprofit website, from content to user flow to donation thank you pages. Get a Website Self-Evaluation Kit to help you identify current website challenges and understand how to fix them. Learn how to write clear hero messages that encourage donors to engage with you; how not to create confusion through your messaging, user experience and/or donation form (and how to fix those areas), and tips for quick website fixes that result in immediate improvements. More info/register. Hosts: Mighty Citizen and The NonProfit Times. Presenter: Rachel Clemens, Chief Marketing Officer, Mighty Citizen. Tue 10/8 at 2 p.m. – Data Analytics for Association Marketers. Associations are enjoying spectacular results in the very first year of using data analytics to craft messages and offerings that resonate with ever-changing member segments. See how modern data analytics can elevate the efforts of your marketing department. Learn how to dissect and target the latest member and non-member interest clusters; identify your most and least engaged members; identify member interest trends with data snapshotting; and link data analytics to your existing email and social marketing systems. More info/register. Host: Gravitate Solutions. Tue 10/8 at 3 p.m. – Tech Talk: Collaboration Tools (Washington DC). Slack, MS Teams, Basecamp, Smartsheet, Dropbox, Confluence, Jira—these are tools we love (and hate). Now more than just “cool tools,” collaboration tools are becoming critical, enterprise systems for communicating and getting work done. Join this interactive tech talk where panelists will share their experiences with selecting, implementing, and maintaining all sorts of collaboration tools. We’ll cover how they work, things to watch out for, and some tips and tricks. Location: Washington DC. More info/register. Host: Association Women Technology Champions. Tue 10/8 at 5:30 p.m. – Association Women Technology Champions Happy Hour (Washington DC). Join AWTC for happy hour right after the meet-up. Location: Washington DC. More info/register. Wed 10/9 at 10 a.m. – International Government Relations and Advocacy Best Practices. Join a virtual panel discussion about international government relations and advocacy best practices and how they can positively impact how associations advance the interests of their members across the globe. 1 CAE credit. More info/register. Organizer: ASAE International Associations Advisory Council and the ASAE Government Relations and Advocacy Professionals Advisory Council. Presenters: Tommy Goodwin, Head of Government Relations, Project Management Institute. Alfons Westgeest, Managing Partner, Kellen. Magdalena Mook, Chief Executive Officer and Executive Director, International Coach Federation. Emily Reineke (moderator), Managing Director, International Technology Law Association. Wed 10/9 at 1 p.m. – 3 Strategies to Future-Proof Your Association. Hear leading association industry technologists and association executives discuss various technological breakthroughs in mobile, eMarketing, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. Bring your ideas and experiences and be ready to contribute to this engaging discussion on how to future-proof your association. More info/register. Host: Impexium. Wed 10/9 at 1 p.m. – Creating Sustainable Food Experiences. Learn this year’s hottest trends in sustainable food and service, how to lighten the carbon footprint of your menus, and how to negotiate menu items to save on your budget. More info/register. Host: Meetings Today. Presenter: Nancy J. Zavada, president of MeetGreen. Wed 10/9 at 2 p.m. – Sustainability: Busting the Myth and Moving the Needle on Food Donations. There is a prolific myth in the hospitality industry that organizations cannot donate prepared food without substantial liability risk. With 40% of food in the U.S. going to waste and a hunger rate that ranges from 12% to 24%, discarded food from events represents a significant opportunity to generate positive social and environmental returns. Learn how to educate your suppliers on donation liability protection, share best practices, and build a business case for food donation. 1 CMP credit. More info/register. Host: PCMA. Presenter: Dr. Aurora Dawn Benton, Astrapto LLC. Thu 10/10 at 12 p.m. – How to Accelerate Stalled Agile: Part 1. Your organization has gone Agile. You’ve invested a significant amount of time, effort and money on training and implementation, but you’re not seeing the ROI you expected. This 4-part webinar series will cover the biggest strategic and tactical roadblocks to achieving the ROI you want. Agile Ceremonies are an integral piece of the Agile journey and part of every Agile team’s daily routine. When they are done incorrectly or compromised, your teams can suffer. Learn about 5 key ceremonies, common issues that keep these ceremonies from working, and tips you can start implementing immediately to see improved results. More info/register. Host: xScion. Presenters: Bhavani Krishnan, Agile Expert, and Mason Chaudhry, COO, xScion. Thu 10/17 at 2 p.m. – Data, Data Everywhere, and There Is A Lot to Drink. Learn how constituent and members data can be enriched by collecting demographics from your website or third-party vendors. Based on defined demographics, data AI can then be used to define best matching constituents and members for targeting sales campaigns around events, membership, fundraising, and product sales. More info/register. Hosts: ReviewMyAMS, Higher Logic and benel Solutions. Presenters: El Mehdi Marhoum, President & CEO, benel Solutions. Mikhail Opletayev, Vice President, Software Engineering and Data Services, Higher Logic. Fri 10/18 at 7:30 a.m. – Association Component Exchange (CEX). The only conference designed exclusively for component relations professionals (CRPs), CEX is a one-day forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. 8 CAE credits. Location: Washington DC. More info/register. Hosts: Billhighway and Mariner Management. <Yes, this is a paid event. I’m breaking my rule because I’m going. I went last year and it was well worth the time and the drive on 95. If you work with components, you will be among your people and will definitely get your time and money’s worth.> That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording. Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow. Creative Commons image by Lukasz Szmigiel via Unsplash. Associations & Nonprofits Brain Food

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Driving Growth with Hybrid Events

Blue Sky eLearn

Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend.

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs.

4 Tactics You Definitely Aren’t Using to Grow Your Nonprofit Email List

Wild Apricot

Having these 4 tactics under your sleeve will help grow your nonprofit email list in no time


The REAL Reason We Keep Doing Engagement Surveys

Jamie Notter

When I do keynotes about employee engagement, I usually show this slide that documents the absolutely abysmal progress we’ve made on employee engagement over the last 20 years (the numbers are from Gallup).

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4 ways to balance data privacy with personalization for greater member loyalty

YourMembership Blog

Your members have high demands for privacy and data security. But they also want personalized member communications. What’s your small association to do? Here are four tips. We hear a lot about data privacy these days. It’s a hot topic with consumers.

What You Need to Know About Being an LMS Project Manager

WBT Systems

What You Need to Know About Being an LMS Project Manager. Read more about What You Need to Know About Being an LMS Project Manager

Webinar Recap: Association Value Prop Remix

Blue Sky eLearn

Recently, we had the pleasure of hosting Sonya Pittman Guthrie and Jennifer Rowell, co-owners of Up10 Solutions , on one of our monthly webinars.

How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

Customer upsell and cross-sell is a huge revenue opportunity for subscription-based software businesses, but many sales teams tasked with account expansion face a similar problem: It’s not always easy to tell which customers are ready for an upsell or cross-sell pitch, and which ones you should continue to nurture. Determining where each customer is in their (ideally) lifelong journey with your company can be challenging, and just like new-customer acquisition, trying to make a pitch or close a deal without first segmenting customers will decrease your effectiveness. But don’t worry: there’s something to look forward to in the world of customer expansion. In today’s business climate, we have access to more data on existing customers than ever before. You can follow your customer’s digital footprint to find qualified growth opportunities within your customer base. 5 Steps to Identify Sales-Ready Opportunities. Here are five key steps to identify selling opportunities, so you can start to create a method for sourcing more qualified and sales-ready leads. 1. Locate or Create Multiple Sources of Customer Activity Data and Start Monitoring Trends. Your customer behavior data is your best tool for finding sales opportunities, so start by establishing quality data sources and monitoring them routinely. These sources of data help you build an accurate picture of your customer’s digital footprint. Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Web tracking : Web tracking and transaction history will tell you where your customer prioritizes their time. Website : Landing page submissions, preference management (opt in/opt out) show you where your customer is interested enough to share their information. Social media : Brand mentions on social media help you understand customer sentiment. Online community : Customer conversations or resource uploads/downloads in your online community or support portal are a big sign of customer interest in a certain area and can indicate customer sentiment. Product : Customer product suggestions or feedback in your community or to your product team indicate involvement or interest. Success and Support : Your customer success and support teams have access to health scores, NPS surveys, and CSAT data that can indicate customer happiness. CRM : Your account management record shows previous sales opportunities, in case the account had a previous internal owner and prior upsell attempts. Learning Management System (LMS): Self-education is a big sign your customer is ready for a call – willingness to learn about your products is a great indicator of whether your customer is happy with their product experience and want to invest further. Determine which sources your company has, or might need to develop, and use the information to build customized profiles for each of your customers. 2. Analyze Your Customer Behavior and Build a Persona. It takes time to collect information about your customers and allow for patterns to develop, but eventually you will be able to use that data to create a persona(s) for your ideal sales-ready customer. When you're just starting the process, use assumptions or benchmarks to create your profile, and build on that framework over time. For example, you could start with the assumption that customers who have had recent negative experiences with your product, customer support and/or have many open support tickets, should be excluded from your upsell outreach until these issues have been resolved. Continuing your pursuit could jeopardize future opportunities to grow that customer’s product portfolio. On the other hand, customers using your online community or support portal to discuss a specific issue may present an opportunity to align a product add-on, upgrade, or service. You can assume they would likely consider purchasing additional products or services that provide a solution to this stated challenge, and consider them current or future sales opportunities worth targeting. As you gather more information from customer interactions, expand your sales-ready criteria and profile. Test the profile by contacting your sales-ready customers and recording who makes a purchase or who does not. Eventually, you’ll develop key buying signals within your customer activity data that lead to more qualified upsell opportunities and greater sales success. 3. Review Purchase History and Budget. When working with your “sales-ready persona,” you should consider the individual purchases and budget of your customers. This will give you specific information on each customer's existing solution set and capacity to make a purchase. Review the products your customers have purchased historically, how frequently they make purchases, and how long it has been since their last purchase. If there's a purchase pattern, follow that pattern and contact your customer when their history indicates they're ready to buy. Tip : Budget range is another key point here. You don't want to offer a low-budget customer a very expensive solution. If your customer stays in a single price point, you should too. If customer purchases start small and then increase in value, then they're likely a candidate for an upsell or an upgrade sales opportunity. When evaluating your sales opportunities, factor these and more overt budgetary signals in, such as comments your online community about saving money for future purchases. Resource: 3 Reasons Why You Should be Marketing to Your Current Customers. 4. Review Current Events. While less explicit than budget and past purchases, current events in your customers' personal life, work, or industry could help you determine the quality of the sales opportunity. Look for indicators like these: Have there been any major shifts in communication or technology in your customer's field? Has their company been acquired or obtained investment capital? Have there been any changes to their stock, if the company is publicly held? Has your point of contact changed positions within the organization? Has a new problem arisen from a recent event? And finally, the most important question… Do you have a product that could make things easier or help them bridge a gap? This type of opening is particularly easy to spot if your customers are discussing current events or recent changes in your online community's discussion forum. Take notice of what issues affect your customers and find ways to help. The more likely your product is to solve their new problem or make the transition easier, the more likely it is you've found a new sales opportunity. 5. Still Not Sure? Score Your Customer Interactions. If you still have doubts about your sales opportunities, or you’re overwhelmed by the number of customers you need to analyze, develop a lead scoring system. The premise is the same as lead generation for prospects: Use the scoring system to gauge how interested they are in your product, service, or solution. Here’s a method to help you score leads in your customer base: Identify your active customers and the types of interactions they’re having with your company. Use those interactions to assign point values to their unique customer profiles. Go back to your data sources and assign a quantifiable score. For example, leads might get one point for opening an email, two points for clicking on a link, five points for visiting your website, and ten for posting or replying to an online community discussion about your products. If they ask when a new product will be available and what the price is, that action could be worth 25 points. Make sure to include engagement points from customers across all your communication channels (see the list in step one). Gathering data points from external sources can help create a more complete profile with many behavior indicators. The more engagement points your customer compiles, the more interested they are in your product, and the higher you should rank them when prioritizing your accounts or opportunities. Segment Your Customers Using Behavioral Data and Personalize Their Experience in the Future. When it comes down to it, if you know where your customers have been, you can determine where they want to go next. Using the data sources at your disposal can help you spot key sales opportunities in your existing customer base. Combine new business development techniques with analysis from your customers' digital footprint to gain a clearer picture of their future needs or wants. What next? Once you have this information, create a personalized approach for your customer. Use what you know about their experience to make the pitch relevant. These five steps should help you make better data-driven decisions, quickly locate qualified upsell opportunities, and win more business from people that already love your product.your customers. To understand when your customers are ready to make another purchase, you need to stay close to your customers across their end-to-end journey with your brand. This is the customer life cycle, from pre-purchase through post-purchase. Learn more in our eBook: Customer Life Cycle Management. Editor's note: This post was originally published by Julie Dietz in April 2017 and has since been refreshed to make sure we're bringing you the latest and greatest. Customer Communities B2B Communities User Group Communities Customer Engagement Online Community

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What to Include in Your Annual Report

Wild Apricot

What should you include in your annual report to inspire and inform? nonprofit-communications annual reports

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Seven Keys to Running a Successful Meeting

Association Leaders

Meetings are necessary to achieve consensus – especially in associations. We’ve all been in those meetings that were a complete waste of time. Make sure meetings you run are not a waste of time but are productive and help your organization work toward achieving its mission. To do so, we have identified seven keys to running successful, productive meetings: Have an agenda for every meeting Every meeting should have an agenda that identifies all the items to be covered during the meeting.

Protect your members’ data with multi-factor authentication

YourMembership Blog

How can your small association address member and regulatory demands for data security? Multi-factor authentication will get you a big step closer. Like all of us, your members are concerned about data privacy and security. In fact, the Community Brands Digital Evolution Study indicates that 71 percent of members of professional associations say they worry. The post Protect your members’ data with multi-factor authentication appeared first on YourMembership.

Membership Q&A: Call or Text?

Spark Consulting

Let’s say you’re over email and want to take your welcome, retention, and/or renewal communications to the next level. Should you call, or should you text? Well, who are your members? What generations are represented and in what quantities? It’s not just your imagination – Millennials and GenZ genuinely do prefer text to voice calls, by pretty significant majorities (in the US, nearly 3/4 prefer text). You can get the full study here.)

Why Coworking Will Survive the WeWork Saga

Associations Now

Given WeWork’s recent troubles, association pros might be wondering if coworking is on the way out. But despite bad press for the company, the the coworking model appears to have staying power.

Plan Now for a Professional Development Day During the Holidays

WBT Systems

Plan Now for a Professional Development Day During the Holidays. Read more about Plan Now for a Professional Development Day During the Holidays


How to Write a Sponsorship Letter (+ 2 Templates)

Wild Apricot

Ready to get into the wild and exciting world of sponsorship? Here's a complete guide to writing a sponsorship letter to help you get started

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Creating an Effective Nominating Process for your Association

Association Leaders

It’s the time of year again when many associations are implementing their nomination and election process. Because associations are groups of people or companies in the same profession or industry there are many opportunities for conflict and other challenges as an association goes through its nomination and election process. . To avoid challenges which can lead to bigger problems such as hurt feelings, dropped memberships, etc.,

Skyrocket your association’s revenue through your member education program in 2020

YourMembership Blog

Here are three ways to boost your revenue through your continuing education program in the new year. Your members look to you for learning opportunities including everything from continuing education to certification. According to the 2018 Member Education and Career Development Report, 85 percent of members look to associations for professional development opportunities. Are you.

Younger Millennials Strike Back with “OK Boomer”

Jamie Notter

The keynote I did in San Diego last week covered both Millennials and workplace culture, and as I was preparing for it, I realized that Millennials have now been in the workforce for more than 15 years. The oldest Millennials are nearly 40 now, and that means that the younger Millennials (often called Gen Z) are now entering both adulthood and the workforce in larger numbers, and like every generation, the second-half cohort is noticeably different than the first half.

AARP’s New Stock Photo Collection Looks to Fight Ageism

Associations Now

With those over the age of 50 often portrayed in stereotypical visual contexts that don’t often match their modern-day realities, AARP is teaming with Getty Images on a proactive effort to fix that.

The Basics of LMS Project Management from Kickoff to Close

WBT Systems

The Basics of LMS Project Management from Kickoff to Close. Read more about The Basics of LMS Project Management from Kickoff to Close

11 Powerful Online Directory Software Options You Can Try Today

Wild Apricot

Want to start an online directory? Launch your site today with one of these easy-to-use directory software options

5 Improvements for Event Registration Data Collection

Velvet Chainsaw

It’s difficult to determine what to include — and not include — when collecting attendee data at the time of conference registration. We need to make it easy to click “yes” during the registration process, while also collecting intelligence to drive personalization.