Spark Consulting

MAY 15, 2024

And other social media platforms, for organizational use. Thanks to the efforts of my web firm, the Spark blog has posts that go back to 2008, when I first started association blogging at Thanks For Playing. Over the past six months or so, I’ve been reviewing ALL of them, deleting posts that are badly outdated (which led to the removal of 100 posts, about 43% of the total) and identifying posts that might benefit from updating and reposting, which I’ve been doing over the last severa

Social Media 243

Social Media Review Member Engagement Conference 243

WBT Systems

MAY 13, 2024

Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in the next three years. How will their entrepreneurial spirit affect your association and industry?

Survey 165

Survey Industry 165

NXUnite

MAY 15, 2024

It can take six months or longer to plan a nonprofit event and market it effectively. Then, the event itself requires careful management and will inevitably face a few challenges. When it’s all said and done, an event planning team may be (understandably) ready for a break, but one final step is always needed: post-event follow-up. Follow-up is an indispensable aspect of donor engagement for solidifying supporter relationships after they’ve attended an event.

Tips 130

Tips Social Media Survey Content 130

The Association 100

MAY 12, 2024

In my recent Association Insights video , I dive into the crucial metrics for measuring PR success. It’s not just about media coverage; it’s the quality that counts. You can assess the reach and alignment with your target audience, plus the overall tone of the coverage. Engagement and sentiment on social media and online articles are also key indicators, showing public perception in real time.

Social Media 130

Social Media Video Strategy Leadership 130

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

How To

Association Adviser

MAY 13, 2024

How did the SheMoves conference foster a sense of community and empowerment among its participants? SheMoves is about making waves creating change and harnessing the power within all. This event is where business meets brilliance.

Conference 136

Conference Leadership 136

Associations Now

MAY 14, 2024

The American Cancer Society hopes to gain insights from 100,000 respondents to better understand racial disparities around diagnoses and treatment. The American Cancer Society has launched a wide-scale national study to better understand trends around Black women and their cancer risks. VOICES of Black Women, announced by ACS on May 7 , intends to enroll 100,000 women across 20 states and Washington, D.C., in a 30-year survey.

Atlanta 79

Atlanta Washington Survey Report 79

NXUnite

MAY 14, 2024

Your mission statement is the ultimate declaration of what your organization stands for and hopes to accomplish in the long run. For instance, the American Heart Association’s mission is to “be a relentless force for a world of longer, healthier lives. As we move into the second century of our work, we are advancing health and hope for everyone, everywhere.

Strategy 130

Strategy Revenue Examples Team 130

The Association 100

MAY 12, 2024

In this edition of my Association Insights video series , I address a crucial aspect of association management: the necessity of media training for board members. Often finding themselves as the spokespersons for your association, it’s vital that board members are well-prepared to handle media interactions with finesse. The video covers essential training techniques to ensure they communicate effectively, maintaining the association’s reputation and advancing its objectives.

Video 130

Video Tools Communications Association Management 130

Association Adviser

MAY 15, 2024

In this two-part series, we’re discussing how any association can utilize events to increase member engagement. As discussed in the previous post, member engagement stands as a cornerstone of success. One of the most effective means of bolstering member engagement is through the strategic planning and execution of events.

Member Engagement 78

Member Engagement Communications Marketing 78

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Achieve

MAY 15, 2024

Perhaps you haven’t been meeting your fundraising goals. Or, maybe you’ve recently reviewed your financial statements and found that you need more funds for a renovation. Regardless of the reason behind your need for additional revenue, grants provide parks and recreation organizations an excellent opportunity to garner the money they need. However, grant applications aren’t as simple as asking supporters for donations.

How To 52

How To Proposal Guidelines Illinois 52

MemberClicks

MAY 15, 2024

Attracting attendees to your conference can be one of the most challenging aspects of event planning. You want your event to be memorable and impactful, just like the best conferences you’ve attended. Effective conference marketing is the key to achieving this. By using the right strategies, you can boost registrations and ensure your event stands out.

Marketing 52

Marketing Conference Social Media Tips 52

ISAE

MAY 13, 2024

Lost Members This Year? Here Are 3 Fixes for Associations Studies show that association membership is on the rise, a welcome change after rates fell dramatically during the pandemic. Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth.

Los Angeles 52

Los Angeles Discount Library Committee 52

The Association 100

MAY 12, 2024

On the A100 podcast , Sharon Pare of HighRoad Solutions delves into the dynamics of forging successful tech partnerships. With her extensive background in MarTech and strategic planning, Pare offers invaluable advice on creating synergistic relationships between associations and technology vendors. She highlights the importance of alignment, transparency and adding mutual value, ensuring both parties benefit significantly.

Communications 130

Communications Technology Strategy 130

Advertisement

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Association TRENDS

MAY 13, 2024

The 2024 State of Membership Survey results are in, and they are telling. In this analysis we take a closer look at a few key points of data to extract additional insights into critical areas such as where work gets done by association professionals and the current status of association initiatives. Additionally, how are associations. The post Analysis of State of Membership Organization Survey Results appeared first on AssociationTRENDS.

Analysis 52

Analysis Survey Organization Marketing 52

PROPEL

MAY 13, 2024

Culture Change Made Easy Book: Unraveling the Mystery of Culture Patterns [This is part of a series of posts introducing our new book, Culture Change Made Easy.] When we dive into the realm of organizational culture, what often emerges is a sense of complexity and, for many, confusion.

52

52

MemberClicks

MAY 13, 2024

With engagement. In-person and online community engagement are cornerstones of your success as an organization. The latter especially is critical in today’s digital age, but unfortunately, it is too often done wrong. From disorganized messaging to confusing landing pages to ineffective donation strategies, community engagement is a hot mess at many companies, corporations and nonprofits alike.

Strategy 52

Strategy Survey Leadership Content 52

Associations Now

MAY 10, 2024

Employee engagement is the lowest in a decade. Hybrid arrangements are a lead culprit, but one association is well-equipped to address. According to a recent Gallup report, employee engagement in the United States is at an 11-year low. Time to panic? Not exactly. To be sure, engagement has nosedived since the pandemic, with only 30 percent of survey respondents saying they’re “highly engaged,” down from 36 percent in early 2020.

How To 52

How To United States Survey Leadership 52

Advertisement

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

The Association 100

MAY 12, 2024

On the A100 podcast , Chris Michaels, CEO of the American Association for Marriage and Family Therapy, shares transformative strategies for advancing global reach and advocacy in associations. Celebrating Mental Health Awareness Month, this episode delves into the launch of AAMFT’s Systemic Ethics Textbook, illustrating its profound impact on setting professional standards worldwide.

Leadership 130

Leadership System Resources Strategy 130

AssociationChat

MAY 14, 2024

Tune in to Association Chat on May 20th for a crucial conversation with Dr. Michael Tatonetti on mastering pricing strategies to boost your association's financial resilience. Discover actionable insights to align your pricing with organizational values and drive success. Don't miss this opportunity to elevate your association's financial strategy! The post Upcoming Event: “The Price is Right: Helping Associations Find Financial Resilience” appeared first on Association Chat.

Price 40

Price Strategy Member Engagement Association Management 40

Breezio

MAY 15, 2024

In the dynamic realm of online communities, revitalizing engagement is akin to nurturing a garden back to health. It requires a careful blend of strategy, creativity, and an unwavering commitment to the community's pulse. As the digital landscape evolves, so too must our approach to fostering connection and participation. In this guide, we delve into the heart of revitalization, exploring actionable strategies to breathe new life into a struggling online community.

How To 36

How To Social Media Strategy Content 36

MemberClicks

MAY 10, 2024

For many associations, a job board is just that, a job board. A place for members and non-members to post jobs, compare listings and apply for work. While this is a fantastic community asset by itself, Job Board is capable of so much more. From encouraging membership to driving enormous revenue growth, Job Board is not only an invaluable resource for members, but also a hidden weapon associations can wield to drive non-dues revenue, expand reach and add value.

Idaho 52

Idaho Strategy Boston Price 52

Advertisement

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

Survey

Expo Logic

MAY 15, 2024

Simplify event logistics and improve attendee engagement with badge scanners. Learn more about their benefits and implementation strategies at Expo Logic. The post Using a Badge Scanner for Conferences & Trade Shows appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

Conference 36

Conference Strategy 36

.orgSource

MAY 14, 2024

There’s always a magnet for attention in the room–that individual surrounded by a group of eager listeners. Have you ever wondered what spark makes them special? Some people just understand how to click with others. They’re good at social skills like listening, empathy, and finding common ground. The same concept applies to organizations. The associations that capture an audience and keep them coming back for more, are the groups that connect with their members.

Technology 88

Technology Leadership Sample Innovation 88