GrowthZone

MAY 22, 2017

A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. How attending will increase the attendee’s contribution to their organization as an employee (ex: education sessions). Early registration cost savings.

Tools 113

Tools Conference Marketing Proposal 113

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable!

Social Media 250

Social Media DC Strategy Education 250

Spark Consulting

OCTOBER 30, 2023

Maddie Grant (PROPEL), Jennifer Yarrish (AARP), Paul Roetzer (Marketing AI Institute), and I recently had a great conversation about associations’ role in the ethics of generative AI and in regulation of the technology for UST Education. What’s different about the generative AI tools that are now available to us?

Tools 195

Tools Technology Education Products 195

Freestone

MARCH 4, 2024

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Education + mentoring. Host: UST Education Speaker: Dave Will, Co-Founder and CEO, PropFuel Tue 4/23 at 11 a.m. – I loved it when local membership directors got together at our state association meetings.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Gen Z education. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy.

Revenue 256

Revenue Strategy Price Newsletter 256

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. We consulted with experts within education from K-12 to advanced academics.

Strategy 88

Strategy Marketing Price Certificate 88

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. But, seriously, has anyone seen the movie Join or Die yet?

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Association education in 2024. Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Content marketing. Please send me links if you have one or know of a good one.

Revenue 256

Revenue Certificate Tools Innovation 256

WBT Systems

OCTOBER 18, 2016

There has been much discussion lately about the value of digital badges for both association education and certification programs. The social connectivity offered by digital badges aligns perfectly with the nature of association membership and education programs in particular. OpenBadges increase visibility for the Association.

Education 150

Education Learning Management System LMS Certificate 150

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. You have to click, so damn cute.

Certificate 281

Certificate Price Tools Technology 281

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. Host: UST Education Speaker: Bill Sheehan, VP, Strategic Partnerships, Multiview Tue 10/24 at 11 a.m.

Maryland 272

Maryland LMS Revenue Strategy 272

MemberClicks

NOVEMBER 30, 2023

From tools like trade association management software to the expertise of association management companies, you’ll find everything you need to boost your association’s impact and efficiency. Effectively managing these areas requires strategic thinking, a dedicated team, and the right tools.

Association Management 52

Association Management Tools Tips Software 52

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Educate yourself on your data points.

Marketing 235

Marketing Cost Case Study Communications 235

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities add to the always-evolving digital tool box and provide today’s association members with the ability to connect, network and share in a private community space of interactivity.

Marketing 198

Marketing eBook Content System 198

Freestone

DECEMBER 16, 2023

If you haven’t already started planning your content delivery strategy and partner outreach for 2024, now’s the time to get started. We’re here to help you r continuing education program plan for a powerful 2024! Discover how Freestone can enhance your continuing education program. Read our blog for three helpful tips.

Education 57

Education Tips LMS Learning Management System 57

WBT Systems

AUGUST 8, 2017

Their numbers alone are enough to compel associations to pay attention to the educational content and delivery methods these generations need and seek. The job market is rapidly changing. They’re either patching together a mix of part-time jobs or have gone out on their own into the freelance market or gig economy. hours a day.

Education 175

Education millennials How To Discount 175

WBT Systems

MAY 22, 2018

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. Instead, you let them sample online education so they can experience it for themselves. Choosing a sample online education program. Choose a topic that fits into your educational ecosystem.

Sample 150

Sample Education Course Recruiting 150

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained]. Automation rules.

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. WBT Systems provides strategies for offering professional development as an employee retention tool. Tool implementation. Achurch Consulting describes how to take an intentional approach to tool implementation.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. The sad state of higher education. Come to the rescue of young adults and lifelong learners.

Education 150

Education Mooc Class Maryland 150

Association Success

APRIL 8, 2020

A digital first culture means putting continued education at the forefront of developmental strategies and having a flexible infrastructure aligned with an ever-evolving world. Education is No. Test something new once every few months and see if it’s a better tool than what’s currently in place.

Education 94

Education LMS Social Media System 94

NXUnite

MARCH 20, 2024

But to engage thousands or tens of thousands of alumni—all with different interests and relationships with your university—you need the right tool. We’ll cover four strategies for leveraging this impactful tool to improve alumni relationships. Report on the success of event marketing messages. Let’s dive in!

Class 130

Class Survey Recruiting Recruitment 130

Associations Now

SEPTEMBER 13, 2019

Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. And though your association might consider those educational opportunities a member benefit, they are worth marketing out to nonmembers, too. “If The fact is, not all nonmembers want to be members.

Education 43

Education Marketing Sample Certificate 43

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

WBT Systems

JULY 3, 2018

54 percent of those executives say the education system doesn’t teach the skills needed for today’s workforce. You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. It’s a great time for job-hunting—as long as you have the skills employers need.

Marketing 150

Marketing Certificate Education Michigan 150

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Beth Kanter

FEBRUARY 22, 2024

I’m excited to speak at the Nonprofit Marketing Summit: The Unthinkable on March 5-7, hosted by Community Boost ! Join my session “ Unlocking Productivity with Generative AI Writing Tools for Nonprofit Marketers ” on March 7 at 10:30 am PT. I’ll also share some practical tips for organizational or team adoption.

Marketing 41

Marketing Tools Products Tips 41