article thumbnail

Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

article thumbnail

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. And how do you know that?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. Your email could include pictures of your influencers along with quotes describing their experiences with your organization. Organizing Member Data.

article thumbnail

Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

As a legitimate email marketer, you must also be mindful of those filters: they can often dump your messages into the Junk folder alongside those scams and malware. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. 4 tips for maximizing deliverability.

Tips 185
article thumbnail

Don’t stop learning: How to repurpose content for long-term revenue

Freestone

How to repurpose your content There are so many opportunities when the rewards from repurposing content can be used. How to repurpose your annual conference content If you’re like other organizations, your annual conference is one of your biggest events, reaching the greatest number of members and non-members.

Content 80
article thumbnail

Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

article thumbnail

Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?