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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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How to create an association marketing strategy

Freestone

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Read our blog for helpful tips!

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Association Brain Food: 4.12.24

Reid All About it

. – Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Distraction is an occupational hazard for all of us. Member recruitment. Staff meetings. More info/register.

Revenue 256
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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

Liz Palm | Marketing Director, Protech Associates. Association Tech Tip #1: Put Data + Artificial Intelligence (AI) to Work. Perhaps the question is intimidating, or perhaps people aren’t sure exactly how to define AI. If you’re automating your email marketing communications, you’re using AI. Need inspiration?

Tips 156
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How to Leverage the Marketing Power of Social Proof

WBT Systems

Studies have shown we’re more likely to eat in a restaurant with a waiting line, order a dish labeled as one of the most popular items on the menu, and put a tip in a jar already containing money. The marketing power of social proof is turbo-charged when combined with social identity. How can your association use testimonials?

Marketing 192
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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Learn more.

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Association Brain Food: 1.26.24

Reid All About it

TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news. Leadership development for young members.

Survey 256