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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Staff liaisons have accessible information at their fingertips.

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3 member mistakes and how your association can avoid them

Nimble AMS

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. Keep Members (Happy). Learn More.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. This is key to providing an excellent member experience.

Marketing 184
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Association Brain Food: 4.12.24

Reid All About it

We will share best practices and help each other with financial information. Learn which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. Host: Matchbox Speaker: Reggie Henry, Chief Information and Performance Excellence Officer, ASAE Tue 4/16 at 1 p.m.

Revenue 256
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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Consider surveying a larger group of members to identify key issues and trends and develop insights into how it impacts your members. Download now.

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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #1: Onboarding New Association Members.

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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. More info/register. CAE credits. .

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