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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? We develop memories surrounding the people, the experiences, and the things we learn. And the inverse is true. What are those effects?

Tools 296
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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Member recruitment.

Revenue 257
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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Leadership development for young members. Email marketing news.

Survey 257
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Association Brain Food Weekly: 11.20.20

Reid All About it

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Learn to love walking in the rain. Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ‘normal’ we know is history. Josh Spector ). Dreading a winter lockdown?

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement. A cheer for 2020: ?? Where do they want it?

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Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. It’s not until early September, but put NDP on your radar. Membership tiers. But do you?

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. Member Engagement and Retention.