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Announcing an Entirely New Methodology for Member Research

Smooth The Path

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.

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Daily Buzz: A Better Strategy for Member Research

Associations Now

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues. Event pro Diane Schroder details the problem on Meetings Done Right. Clean Your List.

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Daily Buzz: Event Registration’s New Frontier

Associations Now

Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. “We This opened up a whole new reality for event planners. They could create a bespoke event registration tech deck, a built-to-order solution to meet their event’s precise needs.”.

LMS 64
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Association Brain Food Weekly: 5.3.19

Reid All About it

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. It’s frustrating to have member and event attendee data spread out across the organization in different databases. James Green, Quartz ).

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Association Brain Food Weekly: 7.9.21

Reid All About it

The weekly list of free educational events and resources for the association community…. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Here are the educational events scheduled for next week. Host: Brandt Krueger, founder Event Technology Consulting.

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Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. Talking to members. The starting point.

Project 100
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Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. On behalf of our mission statement and members, we went through a two-year rebrand. Our new brand essence is “The Marketing-Led Revolution.”

Survey 113