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Daily Buzz: A Better Strategy for Member Research

Associations Now

At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over timeā€”and the strategies to fix those issues. Event pro Diane Schroder details the problem on Meetings Done Right. The post Daily Buzz: A Better Strategy for Member Research appeared first on Associations Now.

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Announcing an Entirely New Methodology for Member Research

Smooth The Path

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.

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Daily Buzz: Event Registrationā€™s New Frontier

Associations Now

Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. ā€œWe This opened up a whole new reality for event planners. They could create a bespoke event registration tech deck, a built-to-order solution to meet their eventā€™s precise needs.ā€.

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Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

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Why Just One Kind of Member Research Isnā€™t Enough

Associations Now

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. “That one-to-three-year member, that member’s probably fairly new to construction.

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Association Brain Food Weekly: 7.9.21

Reid All About it

The weekly list of free educational events and resources for the association communityā€¦. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday afternoon the week before itā€™s scheduled. Fri 7/9 at 12 p.m.* ā€“ Strategy First, Software Next.

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Association Brain Food Weekly: 5.3.19

Reid All About it

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Itā€™s frustrating to have member and event attendee data spread out across the organization in different databases. James Green, Quartz ).

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