Association Analytics
AUGUST 14, 2023
For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. One great example of association’s rising to the occasion as thought leaders for their members is the COVID response.
.orgSource
OCTOBER 1, 2023
IBM, makers of the chatbot Watson, describes the strategy like this: “Conversational marketing is a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.”
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Reid All About it
JANUARY 8, 2021
Content curation tips and examples to fill your editorial calendar. Such a large and visible occasion provided the opportunity to showcase the close co-operation between the client (EAIE) and the hosting venue (Messukeskus Helsinki) to build a sustainable event and provide an example that inspires the meeting industry to be more sustainable.
Reid All About it
NOVEMBER 27, 2020
They suggest strategies for making the case for investing in online learning programs. Devin Lewis, CEM, CMP, Director of Regional Sales, Las Vegas Convention & Visitors Authority Washington DC Office. On Day 3, we explore the structure required to implement the strategies outlined on Day 2. CEO pandemic insights.
Association Success
MARCH 13, 2018
Turn your data strategy into a success story. We once worked with a client that always held their annual meeting in Las Vegas because they assumed it was a place people wanted to go. These are just a couple of examples of how data analytics can steer your association in the right direction. Read Part I here. Embrace it!
Associations Now
JANUARY 30, 2015
To come up with best practices and tools, the APEX Room Block Poaching Workgroup conducted research among meetings professionals and found, for example, that 73 percent had events or meetings that were targeted by pirate companies. The group also held a Poaching Summit of industry experts in Las Vegas.
Idea Architects
NOVEMBER 14, 2012
I am serving as emcee/learning weaver for a major convention in Las Vegas this week, a role that gives me the opportunity to engage with each of the general session presenters. And perhaps most importantly of all, Moore noted that organizations must BE the story and should focus more on being strategies rather than branding strategies.
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