article thumbnail

Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. Instead of people quietly leaving, they ask how can I sign up for next year?

Maryland 272
article thumbnail

Maryland CPAs Group Partners With IBM to Make Members Future Ready

Associations Now

Through a partnership with IBM, the Maryland Association of Certified Public Accountants is training CPAs on technology such as artificial intelligence and data science—and preparing them for a rapidly changing landscape. We have to learn how we can collaborate for the benefit of our members.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 4.5.24

Reid All About it

TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets.

Revenue 256
article thumbnail

Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Your professional development programs must adapt to their traits, values and expectations. SMS marketing.

Revenue 256
article thumbnail

Association Brain Food Weekly: 1.24.20

Reid All About it

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed. Attention trumps creativity and innovation. How to Accelerate Agile: Organizational Silos.

Arlington 359
article thumbnail

What Should Associations Do to Bridge the Education to Employment Gap?

Spark Consulting

Conduct ongoing and in-depth workforce analysis (and we have some specific tips how to do that). Maryland Association of CPAs. Shelly and I have some advice to offer: Adopt a strategic approach (which is generally good advice for just about any problem). Clearly define career pathways. National Association of Licensed Practical Nurses.

Education 150
article thumbnail

Association Brain Food Weekly: 3.12.21

Reid All About it

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

Nashville 370