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How to create an association marketing strategy

Freestone

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Sponsorships validate your learning program and are also a helpful form of non-dues revenue.

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How to develop your association’s professional development program

Freestone

Exceed your member’s needs and your professional development goals with the right learning management system (LMS). With higher member engagement in your learning program, you’re more likely to retain your members year over year. Here are five ways to leverage an LMS to enhance your professional development program: 1.

LMS 52
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Association Brain Food: 3.24.23

Reid All About it

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now.

Revenue 227
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Association Brain Food: 3.17.23

Reid All About it

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Host: ASAE Component Relations and Volunteer Management Council Tue 3/21 at 2 p.m.

Revenue 205
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Association Brain Food Weekly: 10.30.20

Reid All About it

WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. From Virtual Events to Real Revenue. Affordable membership.

Revenue 341
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Association Brain Food: 11.10.23

Reid All About it

Bulletin describes how a member app enhances and fosters member engagement. If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Fri 11/10 at 4 p.m. More info/register. 1 CAE credit.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Performance Driven: How to Overcome the Paradox of Potential. Host: Nonprofit Learning Lab.

LMS 361