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Association Brain Food: 11.10.23

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I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Learn how to take your SOARS and STARS stories to the next level through the art of storytelling. New association event. Fri 11/10 at 4 p.m.

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Weave a Safety Net—Find the Right Strategic Partners

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Nancy MacRae, CEO at the Emergency Nurses Association and Kristine Hillmer, President and CEO of the Wisconsin Restaurant Association , steered their members through the challenge. And, through those stories, to develop relationships with the media and elected officials in that market. It may take some mental wrangling.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. CAE credits.

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To Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories

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Nancy MacRae, MS, CEO of the Emergency Nurses Association and Kristine Hillmer, MBA, CAE, and President and CEO of the Wisconsin Restaurant Association , are leaders who guided their members through the rubble toward solid ground. Sharon Rice ,orgSource, Managing Director of Business Strategy, moderated this insightful conversation.

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Resilience Rides the Waves of Disruption

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Be a Skeptic Resilience asks you to identify possibilities, but it also requires adopting flexible approaches to strategy and viewing your future projections with a dose of skepticism. The goal is to develop short, mid, and long-range strategies with flexibility baked into the design. View future forecasts with a dose of skepticism.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

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Association Brain Food Weekly: 2.22.16

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Host: Marketing General, Inc. Speaker: Ben Kotenberg, Instructional Designer, National Association of Tax Professionals, and Associate Lecturer, University of Wisconsin. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Register. (1

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