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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.

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To Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories

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Nancy MacRae, MS, CEO of the Emergency Nurses Association and Kristine Hillmer, MBA, CAE, and President and CEO of the Wisconsin Restaurant Association , are leaders who guided their members through the rubble toward solid ground. Sharon Rice ,orgSource, Managing Director of Business Strategy, moderated this insightful conversation.

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Weave a Safety Net—Find the Right Strategic Partners

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Nancy MacRae, CEO at the Emergency Nurses Association and Kristine Hillmer, President and CEO of the Wisconsin Restaurant Association , steered their members through the challenge. And, through those stories, to develop relationships with the media and elected officials in that market. Turn your perspective outward.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

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Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. The World Café is a strategy designed to deeply explore a series of topical questions. Groups discussed the same question simultaneously.

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Resilience Rides the Waves of Disruption

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Be a Skeptic Resilience asks you to identify possibilities, but it also requires adopting flexible approaches to strategy and viewing your future projections with a dose of skepticism. The goal is to develop short, mid, and long-range strategies with flexibility baked into the design. View future forecasts with a dose of skepticism.

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Association Brain Food Weekly: 3.12.21

Reid All About it

EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Host: Wisconsin Society of Association Executives. Dive deeper into the foundational elements of digital marketing success. More info/register.

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Lessons Learned Living the Virtual Experiment

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And, most importantly, we discovered new strategies for adaptation and problem solving. Understanding your co-workers’ preferred styles for interaction is another strategy that turns bumpy communications into superhighways. Kristine Hillmer, CEO at the Wisconsin Restaurant Association, offered this observation. “We

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