Smooth The Path
JANUARY 28, 2020
The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?
Associations Now
JANUARY 28, 2019
“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Clean Your List. — Business 2 Community (@B2Community) January 26, 2019.
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Associations Now
MAY 3, 2019
“With all of the effort taken to learn about members and collect the data you find, you don’t want it all to just disappear into the void with the blink of an eye,” Hopkins says. From there, your team should develop an organization-wide data management process. Revamp the Exam Process. As for outdated data? Get rid of it. “It
Smooth The Path
OCTOBER 2, 2016
Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Many innovative associations use a formal or informal idea process which generally has five steps and goes something like this: Step #1: Allow member’s problems spark innovative ideas. Learn about member’ why.
Reid All About it
JULY 9, 2021
Find out how conversational email helps improve reply rates, scale outreach, and unlock email’s hidden potential. Learn how to send emails that people actually want to open, leverage proven strategies and tactics for writing conversational emails, and measure and optimize your conversational email results. More info/register.
Smooth The Path
AUGUST 6, 2018
The results of years of member research show that high-performing professionals tend to move through three stages during their career. Here is another way to look for gaps in your association’s value proposition. They recognize that they have a lot to learn and they want to prove or distinguish themselves.
Associations Now
AUGUST 9, 2019
So, how to get around dark social shares? If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. The MemberSuite blog explains the art and science of the process. — Keith R. Confused about marketing segmentation?
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