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How to Get Attendee Personalization Right

Associations Now

Before we left, the hotel sent us a brief survey that asked a few questions about our interests and preferences. More recently, I came across the International Security Conference & Exposition , which will take place in November in New York City. Tell us about it in the comments.

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Co-Creation: The Value is in the Process

Association Success

It’s a tool for those times you need to go deeper than a survey or focus group, inviting participants to brainstorm, explore, and make shared decisions together. In another example of co-creation at work, New York City allocates a million dollars a year to each district for a participatory budgeting program.

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Are We All Generalists in Association Culture?

Association Success

However, 3 years into this role, my military spouse received orders to move to New York City, where I found it challenging to find an IT role without possessing a Bachelor’s Degree. To get any work done, I had to essentially learn how to be a salesperson and show extreme empathy for my entering their world.

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The Innovation Line That Divides Associations

Associations Now

A new study on innovation from Marketing General suggests that there’s a distinct line separating associations that are innovative from those that aren’t. One paragraph in Marketing General’s new survey of innovation in the association space really stands out. Is there some middle ground here?

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Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

The association hired a market survey expert to poll these potential customers to find out the answers to its questions. After extensive surveying, the consultant reported discouraging results. A number of those surveyed were offended by what they saw as American effrontery—and they said so in no uncertain terms.

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Membership Wakeup Call for Associations

Association Adviser

More than 90 percent of interactions between an association and its members are screen-based, according to a recent American Society of Association Executives (ASAE) survey. More than 70 percent of respondents to the ASAE survey said they were experiencing competition from the for-profit world. Dan Stevens, WorkerBee TV.

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Our Favorite 2016 Summer Community Resources

Higher Logic

Although it’s based out of New York City and focuses on that area, it’s useful no matter where you live. And, at the bottom of each issue, they always have New York City-based community or customer support job listings accompanied by a fun GIF.

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