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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

Caroline Laurin Vice President of Marketing & Communications at the American Association for the Study of Liver Diseases (ASSLD) Caroline Laurin routinely develops key marketing campaigns and strategies to elevate AASLD’s mission and vision.

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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Keep It Simple with Strategy. Here are some ideas to get you started. First Name.

Marketing 197
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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Your SEO strategy should be clear: Move your brand on the first page of search engine results. It should be your No. close rate.

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Association Brain Food Weekly: 5.24.19

Reid All About it

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. Are you an association content strategy professional—or wannabe? B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford.

DC 170
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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy.

Software 159
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Association Brain Food Weekly: 2.19.21

Reid All About it

Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Membership recruitment.

Revenue 322