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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341
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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

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Think Before Changing Your Association’s Name or Logo

SCD Group

Association C: The St. Louis Society for Association Executives (SLSAE) changed its name to the St. Louis Institute for Association Leadership (STIAL) to appeal to a broader base within the association community; especially younger members who were not “association executives.” Example: In market research, the St.

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Beer Institute Launches Voluntary Calorie-Labeling Plan

Associations Now

beer market, could make things easier on large restaurant chains that will soon face federal calorie-labeling regulations. The beer industry wants you to know more about the beverages you’re drinking—and with more detail than “great taste” or “less filling” might offer. “The In comments to the St.

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A Modern Value Proposition for Today's Association ? GrowGlobally.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Categories: Market & Bus Planning , MegaTrends & Research. are now viewed as a highly desirable way to implement sustainable business strategy. Presenting from our session in St.

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Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives. For example, I received a call one hot July from a reporter at a St. Louis tv network station wanting to interview a local farmer who was having issues with a drought.

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Should an Image Remake be in Your Association’s Future?

SCD Group

And, Materials Handling Industry unveiled its new name and logo this month too! How will the market respond to those changes? While I like it, American's new logo won't lure me to book additional American flights since American is barely flying to/from St. Louis anymore. Will the new looks, logos and brand play well?