Industry Press Release Resources Strategy 
Associations Now
MARCH 7, 2023
A leading manufacturing association has launched a new website intended to address ongoing employment gaps in the industry. Creators Connect itself is a spinoff of Creators Wanted, an initiative designed to attract more workers to the industry, according to Chrys Kefalas, managing vice president of brand strategy at NAM.
Associations Now
AUGUST 29, 2018
It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed. When a news story breaks that’s relevant to your industry, are you in a position to respond? Tweeting a resource page.
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GrowthZone
APRIL 3, 2020
Ideally, prebuilding a crisis resource page and having it ready to customize is the best way to prepare the best possible response to an association crisis situation (sometimes referred to as a “dark site”). The next best thing is to quickly craft a crisis resources web page for your members. Local, regional, state, national resources.
Associations Now
MAY 31, 2017
Maybe, maybe not, but one fledgling experiment from the airline industry provides an interesting proof of concept. The program, RampVR, was built with input from major industry stakeholders, including airlines, airports, and ground-service providers.
Associations Now
APRIL 25, 2017
The shiny new thing at The Toy Association, formerly the Toy Industry Association, is itself. On April 24, the trade group sent out a press release from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play. It also announced a new look and new mission.
Associations Now
MARCH 6, 2017
In addition, 90 Days of Action provides tools—such as templates for press releases, fact sheets, and blogs—to help museums communicate about their efforts. Early findings show that most already use specific strategies to reach immigrant and/or refugee populations.
Association Adviser
AUGUST 7, 2017
Association executives and industry representatives spend considerable time and effort speaking to lawmakers about the importance of funding, legislation and regulations that improve their industries. We reviewed just a sampling of the great work three Naylor association clients are doing on behalf of their industries.
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