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The CEO’s Guide to Association Innovation

Association Adviser

When I say the word innovation to you, what feelings does this word evoke? In a recent research study association professionals reported that innovation is synonymous with risk, big expectations, large investments, long commitments and failure. Wouldn’t it be nice to have a guide to association innovation?

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Association Brain Food Weekly: 6.11.21

Reid All About it

Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Event budgets. CAE credits.

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Association Brain Food Weekly: 4.16.21

Reid All About it

Attendees learn to recognize and outsmart their own “lizard brain” illusions – the mental shortcuts, cognitive biases, and impulsive negativity that are amplified by disruption, and apply the strategies to their own thinking, judgment and decision making processes. Keep it Agile: Community Management Processes.

Revenue 363
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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.

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Turning Our Members’ Problems into Opportunities

Smooth The Path

Sometimes associations hear about the latest trend in technology, a way others are raising funds with sponsorships or in isolation they ideate an innovative benefit. We’re focused on launching a product to bring revenue into the association, the problem is this may not be a product our members find of value. Afraid to Start.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

They are going through some massive cultural shifts as they reorient the decades old organization toward the future with a new focus on rapid innovation. One unusual process they’ve recently started caught my ear. They created a few formal channels for staff members to submit their great ideas (this is not so unusual).

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Association Brain Food Weekly: 3.22.19

Reid All About it

They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path. Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team.

Arlington 170