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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. Once your leadership team has decided to go virtual, there’s one group of people that must be looped in immediately : your staff. . Social media posts with marketing, product updates with customer service, software platforms with IT, so on and so forth. .

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

You might not be able to pick your team, but there are plenty of circumstances that you can control. Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets.

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Daily Buzz: Taking a Stand on All-Male Speaking Panels

Associations Now

Collins in a June 12 press release. Maryam Zaringhalam, a member of the leadership team at 500 Women Scientists , told The Washington Post that she hopes Collins’ message prompts other men to join the inclusivity conversation. Focus your marketing on the impact of these social membership experiences,” the team says.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. MPI Program Director Miranda Van Bruck received the email from Johnson’s team cancelling his appearance at 9 p.m.

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Does Your Meeting Need a Chief Experience Officer?

Associations Now

As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams. Jones announced the creation of a customer experience department to be led by a chief experience officer (CXO), the first such position in the country for a destination marketing organization (DMO). Listener-in-chief.

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