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How to Reset Your Board Diversity Efforts

Associations Now

Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. As board expert Julie Daum told the Los Angeles Times last month: “Are we going to say, ‘I’m blond. Recent reports suggest that efforts to diversify boards are wobbling. How to do that?

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Association Brain Food Weekly: 6.21.19

Reid All About it

Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention. Learn what you should look out for, what you will then be accountable and responsible for, and why you might consider NOT doing the “end-run” around your IT team. I’ll be happy to feature it as long as it’s not product-centric.

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Association Brain Food: 12.1.23

Reid All About it

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Host: Northstar Meetings Group Speakers: Barbara Brass, Vice President, Los Angeles Catering Sales, Wolfgang Puck Catering Tracy Stuckrath, Founder, Thrive! 1 CMP credit.

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Monday Buzz: Kobe Bryant’s Direct Messaging Strategy

Associations Now

When Los Angeles Lakers star Kobe Bryant made his intentions to retire public Sunday, it wasn’t the decision that was surprising, but the way he announced it. Harvard Business Review ‘s Ron Friedman gives some tips on how to keep your team healthy, happy, and hard-working.

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3 Reasons for Brain Drain—and 3 Possible Solutions

Associations Now

Consider these strategies to ease the pain. Considering the tight job market, odds are good that your association’s staff might be, as team members with specific expertise and institutional knowledge move on, move away, or reach retirement age. Feeling drained? So what’s a smart association to do? So what’s a smart association to do?

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Add Chapters to Make an Old Association Feel New

Associations Now

The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner. That began to change in 2017, when we opened a Washington, DC, office, and in 2018, when we unified with the former PEN Center USA , which had previously existed separately in Los Angeles.

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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. That could be a lesson for the Los Angeles Times to learn. The team at the National Automatic Merchandising Association has been reevaluating the way NAMA communicates with members on this critical issue.