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Association Brain Food Weekly: 8.6.21

Reid All About it

Emily Pennington, New York Times ). Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. . 1 CMP credit.

Revenue 195
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Best of the Web – March 2013

Association Adviser

Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association. The New York Times. Adam Bryant. Hollis Thomases.

Georgia 60
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How Leaky Should Your Paywall Be?

Associations Now

But if your digital publication is reliant on ad revenue, you might want to hold off. Even companies that were once more permissive with their paywalls, like The New York Times , are starting to push registration on readers. Associations have a reason to be interested in keeping an eye on this trend.

Revenue 53
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Will “Subscription Economy” Impact Association Memberships?

SCD Group

Two recent stories outline changes in the economy that might impact association membership strategies. It notes that incorporating paywalls (paid online subscriptions) may increase revenue but reduce readership (which hurts ad revenue). Interesting. And, if this becomes a trend, what does it mean for associations?

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Association Brain Food: 1.6.23

Reid All About it

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community.

Revenue 42
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Friday Buzz: Make Your Old Content New Again

Associations Now

That magazine content you created in the predigital era doesn’t need to just sit in some backroom, value atrophying by the day. Hiers notes that this content often has significant value long beyond its print shelf life, something many newspapers and magazines have taken advantage of. All you have to do is make it fresh.

Content 40
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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference. Want to take a guess? Insert six-second pause here.).