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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

Years of breathless articles about how social media was going to change the world played a role in pushing SEO to the sidelines, but it also had real shortcomings: Breaking news is a tough battle to win on search engines, and content strategies take months to prove their weight.

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Better Because You Were There

Velvet Chainsaw

According to The New York Times , living with the pandemic “has pushed us to reckon with our deepest questions … [about] how we make meaning of our time on this earth.” Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. Here are some suggestions. Choose Your Charity.

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EEOC Complaint Says Targeted Facebook Job Listings Are Discriminatory

Associations Now

In comments to The New York Times , employment attorney Debra Katz, who is not involved in the case, said the conduct described in the complaint “seems pretty egregious. Last year, ProPublica and The New York Times found that many employers were using age restrictions in their Facebook ads targeting potential job applicants.

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Cultivating Next-Generation Association Leaders

Association Adviser

This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. The association leader’s talent management end game must move the organization further in advancing its strategy by cultivating skilled leadership. Joanne Smikle, PhD. Follett, 1924, p.

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Association Brain Food Weekly: 8.6.21

Reid All About it

Emily Pennington, New York Times ). Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. . 1 CMP credit.

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Best of the Web – March 2013

Association Adviser

Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association. The New York Times. Adam Bryant. Hollis Thomases.

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Online Moderation: Don’t Fan the Flames With Your Messaging

Associations Now

The problem for YouTube is that for rules to be taken seriously by the people they govern, they need to be applied consistently and clearly,” New York Magazine scribe Max Read wrote. But if you do keep that community around, you have to take a close look at your moderation strategy.