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Association Brain Food Weekly: 8.6.21

Reid All About it

Emily Pennington, New York Times ). Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. *All

Revenue 195
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Association Brain Food Weekly: 10.23.20

Reid All About it

Billhighway describes how many associations are helping their chapters overcome technology challenges and pivot to the virtual model. They also touch on assisting chapters with their digital strategy. He suggests some essentials for your home office gear and virtual meeting strategy. Community-Building Event Strategies.

Revenue 300
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Association Brain Food Weekly: 8.7.20

Reid All About it

Sponsorship strategy. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness. Bill Reed, Chief Event Strategy Officer, American Society of Hematology. Talk about data! 1 CMP credit.

Montana 369
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Ad Bureau Offers Publishers Strategies to Tackle Ad Blocking

Associations Now

In an attempt to get ahead of an issue frustrating members in the publishing industry, the Interactive Advertising Bureau is offering a set of new solutions to fight ad-blocking software. Ad blocking is such a big problem these days that not even The New York Times can ignore it. Explain the concerns of the publisher. “We

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Association Brain Food Weekly: 10.16.20

Reid All About it

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Anna Goldfarb, The New York Times ). James Lancaster, Editor, AMI Magazine. Content audit. Kate Mooney , The Guardian ).

Indiana 221
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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. In addition, magazines and catalogs that are very visual are also being heralded all over again. A good portion of “new” nurses were recently retired nurses. Many New Jersey/New York news outlets agreed.

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Will “Subscription Economy” Impact Association Memberships?

SCD Group

Two recent stories outline changes in the economy that might impact association membership strategies. I’m pretty sure that National Geographic magazine is the largest publication using the membership rather than subscription model. Interesting. But, I have not heard of newspapers dropping subscribers in favor of a member model.