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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. You’ve got a customer or member database that holds all your member information.

Marketing 149
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Association Brain Food Weekly: 1.28.22

Reid All About it

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

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Association Brain Food Weekly: 3.25.22

Reid All About it

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. – Make Your Surveys Less Annoying.

Revenue 195
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Association Brain Food Weekly: 10.29.21

Reid All About it

Sponsor survey. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. The survey closes on Friday, November 5. Marketing education. What companies want to sponsor.

Revenue 195
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Association Brain Food Weekly: 4.2.21

Reid All About it

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Mike Murray, Content Marketing Institute ). Quick hits.

Revenue 335
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Association Brain Food Weekly: 4.1.22

Reid All About it

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Fri 4/1 at 9:30 a.m.* – Make Your Surveys Less Annoying. Surveys are often underused. Host: New York Society of Association Executives. 1 CAE credit.

Revenue 195
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Association Brain Food Weekly: 8.6.21

Reid All About it

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). Laura Vanderkam ).

Revenue 195