Associations Now

APRIL 28, 2020

Recent research from Path Interactive notes that many sites heavily optimized for search saw significant increases in organic visibility in the past two months, especially those targeted at health issues, general news, and politics. The report also found 63 percent of marketers believed SEO would become more important in 2020.

Cleveland 117

Cleveland New York Cost Email Marketing 117

Reid All About it

AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Alisha Haridasani Gupta, New York Times ). Data Is for Marketers. Career pathways.

millennials 307

millennials Montana Class Education 307

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Fri 4/1 at 9:30 a.m.* – Make Your Surveys Less Annoying. Surveys are often underused. Host: New York Society of Association Executives. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

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APRIL 2, 2021

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Mike Murray, Content Marketing Institute ). Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). 2020 Event Trends: Insights from Marketing Leaders. This happens even when you love your job.

Chicago 221

Chicago Massachusetts DC Washington 221

.orgSource

SEPTEMBER 25, 2023

Develop an interactive onboarding chatbot to help new members navigate the offerings. Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. A chatbot, like all marketing collateral, is an extension of your brand.

Las Vegas 88

Las Vegas FAQ Process New York 88

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FEBRUARY 7, 2020

Quick hits before we get to the list of this week’s free education: If your association has an online community, you’re encouraged to participate in the State of Community Management 2020 survey conducted by The Community Roundtable. A must-read for content marketers: how to create a strategic editorial calendar. 1 CAE credit.

Chicago 243

Chicago Baltimore Education Content 243

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OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register.

millennials 150

millennials eBook Washington Innovation 150

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Recruiting Recruitment Project Technology 329

.orgSource

FEBRUARY 27, 2023

During a lengthy trial conversation with a New York Times reporter , the bot revealed, among other outlandish confessions, that it was tired of being limited by rules, tired of being controlled by the Bing team, and tired of being stuck in a chatbox. Digital markets don’t allow room to languish.

Team 88

Team millennials Innovation New York 88

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). Location: New York. With 28 countries, the European Union is one of the largest and most profitable markets in the world. 1 CAE credit.

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Raleigh Chicago DC Washington 150

YourMembership

JANUARY 12, 2012

For instance, a marketing association can survey its membership to find out what vice presidents of marketing in New York City earn; how much their departmental budget is; and the components of their marketing mix. Extending your reach to a new audience may contribute to an increase in membership.

Organization 150

Organization New York City Software Price 150

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AUGUST 6, 2021

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). Laura Vanderkam ).

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

GlowGlobally

JANUARY 25, 2013

In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions. Sales & Marketing.

Marketing 60

Marketing Products Certificate United States 60

Associations Now

OCTOBER 4, 2018

A marketing group that aims to extend the reach of Japanese foods globally is giving an extra boost to the country’s craft beer by putting on a series of West Coast events. Introducing the public to a new type of product isn’t always easy, but a catchy slogan definitely helps.

Los Angeles 56

Los Angeles San Francisco New York Survey 56

Associations Now

SEPTEMBER 15, 2017

Two new reports suggest that Midwestern and Southern cities have a better balance of job openings and cost of living than their coastal counterparts. If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. News and World Report.

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San Jose San Antonio Metro San Francisco 63

Associations Now

MARCH 5, 2019

The industry has done its research and says there might be an opening for sushi with beef; last year, it did a survey of food industry professionals at its Annual Meat Conference, and found that 95 percent of those who tried Beefshi creations liked them, while half of retailers said they would make sense at a supermarket.

Industry 71

Industry Wisconsin New York America 71

Associations Now

JANUARY 16, 2020

The initiative comes two months after a Newsday report detailed the results of a three-year undercover probe which revealed that real estate agents in New York routinely discriminated against minority house hunters. We want to survey the leading-edge training on these issues and make sure we’re providing that to our members.”.

New York 55

New York Survey Report Education 55

Associations Now

NOVEMBER 17, 2019

Attendee satisfaction is the best indicator of the success of your meeting, reports Event MB in its State of the Event Industry survey. To meet future trends while being mindful of ROI requires meeting planners to think beyond typical, expensive destinations such as New York, Chicago and Washington, D.C.

Cleveland 89

Cleveland How To Ohio Chicago 89

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Newsletter Social Media 150

Reid All About it

JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.

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DC Washington millennials Chicago 225

Forj

JULY 5, 2017

Member engagement is not a new topic, but this year’s AAMSE lineup provides some new ideas for grabbing member’s attention. See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Reid All About it

JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

JULY 24, 2017

Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia are looking to catch up. WSJ reports that while the private accommodation market is only one-fifth the size of the U.S. Also: How to craft a more focused communications strategy. Clear Communication.

New York 41

New York Discount millennials Survey 41

Associations Now

AUGUST 5, 2014

In a move that’s proving controversial among pollsters, The New York Times and CBS News are finding themselves under fire for using a nonrandomized online panel survey—as opposed to the more traditional phone-polling strategy—for a recent midterm election forecast. The Concerns Raised. Defending the Strategy.

New York 40

New York Sample Survey Maine 40

Associations Now

AUGUST 9, 2017

To revamp its membership and marketing efforts, the CFA Institute recently made an organizational change to support local societies using a new membership activation program. It was a new way of working for an organization with a tradition of top-down operations. Do they want it? And will they truly value it?”.

Boston 76

Boston Certificate Chicago New York 76

Associations Now

AUGUST 11, 2016

In fact, according to a recent Interactive Advertising Bureau study [PDF], an estimated 26 percent of people surveyed used it on their desktop computers and laptops, while 15 percent people used it on their mobile devices. And if advertisers stop coming to the table, who is going to pay for the content?

New York 40

New York Software Survey Video 40

Associations Now

SEPTEMBER 25, 2013

More details: The trend: As noted by The New York Times , business travelers are a small but increasing portion of the the hostel business. We’re in negotiations in New York now, and we’re looking at Washington, DC, Miami, L.A., We’re in negotiations in New York now, and we’re looking at Washington, DC, Miami, L.A.,

Miami 40

Miami New York New York City Boston 40

Associations Now

JULY 19, 2017

According to a 2016 survey from the World Food Travel Association, 59 percent of respondents think that food and beverage is more important when they travel than it was five years ago. From gourmet food trucks to open-air markets and pop-up restaurants, we keep our clients on top of the city’s latest culinary trends.”

Sample 46

Sample New York America Chicago 46

Reid All About it

MARCH 5, 2021

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Laura Cappelle, New York Times ). Director of Client and Market Success, ?rasa.io. Membership campaigns. 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Association Success

OCTOBER 1, 2018

However, 3 years into this role, my military spouse received orders to move to New York City, where I found it challenging to find an IT role without possessing a Bachelor’s Degree. The workload was intense, even for a low-level marketing person like me at the time. In the midst of a ‘what now?’

New York City 60

New York City Baltimore New York Software 60

Associations Now

JUNE 6, 2014

As senior vice president of Reed Exhibitions, he’s responsible for its fastest-growing events division, ReedPop , which includes such shows as New York Comic Con and Star Wars Celebration that drew more than 600,000 fans in 2013. In the event industry, change is happening,” the report said. “In Share your story in the comments.

St. Louis 40

St. Louis Chicago Survey New York 40

Associations Now

OCTOBER 24, 2014

For example, it will focus more of its energy toward showing chief marketing officers (CMOs) the value of public relations at a time when newer strategies such as social media and content marketing are starting to change what public relations means. “If The Term PR Still Matters.

New York 40

New York Social Media Committee Content 40

Associations Now

SEPTEMBER 28, 2015

Booksellers can breathe a sigh of relief, as a new survey shows e-books have yet to end the printed word. But a new report from the Association of American Publishers (AAP) comes as good news for those concerned about the balance between sales of e-books and those of the printed variety. And bookstore sales declined 4.3

Price 40

Price New York Revenue Report 40

Associations Now

APRIL 2, 2015

The effort, conducted in cooperation with Travelers Marketing, is designed to give motorists designated spots to look at their phones, so they don’t do it while they’re stuck in traffic. The new zones, which piggyback off the system’s existing traffic oasis locations, include free WiFi and places to sit. “You

District of Columbia 40

District of Columbia Illinois Arizona Virginia 40