Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. How to Engage Members and Monetize Your App.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

JUNE 3, 2016

Please send me (by Twitter or email ) the link to information about your webinar before Thursday, and I’ll be happy to include it in the following week’s list—as long as it’s not a product-centric webinar, sorry, I try not to list those. – MGI’s 2016 Membership Marketing Benchmarking Report. Strategy and governance.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

Smooth The Path

JULY 12, 2018

When the association needed a new website a member lead the refresh. A member will be developing the association’s new member onboarding program. A team of members is putting together a new product plan. Why are the members of this association willing to do this?

Innovation 74

Innovation Strategy Leadership Team 74

Smooth The Path

AUGUST 2, 2016

The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members? Surveys like this illustrate the point [h/t Velvet Chainsaw].

Member Research 60

Member Research Survey Conference Strategy 60

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39

Content Marketing Tips Strategy 39

Smooth The Path

FEBRUARY 17, 2016

We’re focused on launching a product to bring revenue into the association, the problem is this may not be a product our members find of value. They focus even more on what is best for the association and not on what is best for members. In a panic associations may try to solve the wrong problem.

Directory 60

Directory Innovation Survey Project 60

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Strategy development and facilitation are not the same thing.

Content 39

Content Strategy Technology Analysis 39

Smooth The Path

DECEMBER 21, 2015

Members are very adept at articulating their problem and it is up to us to come up with the right solution.

Member Research 94

Member Research Survey Marketing Products 94

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. What a member (or anyone) says they need isn’t always what they really need. I’ll be happy to feature it as long as it’s not product-centric. Presenters: Chris Bonney, VP of Strategy, Gulo. 1 CAE credit.

DC 34

DC Washington Revenue Review 34