WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

Conference 210

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Reid All About it

SEPTEMBER 27, 2016

Give students the tools they need to be successful, productive and healthy adults. They need to offer relevant, dynamic curriculums—accreditation requirements hold them back now from responding quickly enough to market (and student) needs. How long will it be before it enters your market? I wouldn’t leave out liberal arts.

Education 150

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WBT Systems

APRIL 3, 2018

Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer.

LMS 161

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Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Aaron Wolowiec

MAY 26, 2015

With the global e-learning market now valued at more than $100 billion, we are well past the point where e-learning is simply a trend. Many self-paced e-learning authoring tools now provide a variety of ways for adding in software-based interactive elements with no programming knowledge at all. 3: People won’t pay for e-learning.

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Leading Learning

MAY 24, 2022

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

Course 101

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SCD Group

OCTOBER 9, 2013

Expanding nonprofits who see your market as growth opportunity? Startup MOOCs who see education as more than for 18to 25-year-olds? International entities who provide digital tools that serve global audiences? Who could be your knowledge transfer competitors? Large corporations in the University of Phoenix model?

San Francisco 40

San Francisco Education Industry Phoenix 40

SCD Group

SEPTEMBER 16, 2012

College may never be the same By Mary Beth Marklein, USA TODAY Massive Open Online Courses --MOOCs, for short. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source. Top 5 Roadblocks to Association Content (Marketing. 10 Reasons Why Content Marketing Benefits Associat.

Education 40

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Associations Now

APRIL 10, 2013

His response: “The problem is the job market. … The job market is changing yet again from commodity-based capital to intellectual-based capital, and that requires more education. … In another session, participants discussed the rise of Massively Open Online Courses (MOOCs).

Education 40

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Beth Kanter

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use.

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SCD Group

NOVEMBER 19, 2012

By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). What The New Yorker Magazine Can Teach You About Content Marketing that Works. It provides 11 Tenets of Content Marketing.

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SCD Group

NOVEMBER 20, 2012

Look at the global cell phone business: According to Fast Company, “Just five years ago, three companies controlled 64% of the smartphone market: Nokia, Research in Motion (Blackberry) and Motorola. Generational shift in terms of networking and connectivity tools they use/prefer. Disruptive change surrounds us.

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WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. adults are “relatively hesitant” to use digital tools for learning. Use of digital tools for learning : How often and regularly people use technology to purse learning or enrichment activities.

LMS 218

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Leading Learning

APRIL 9, 2020

Or vice-versa—we may believe our learners can achieve anything but think it impossible to ramp up our digital marketing savvy. And putting your learners in the growth mindset is a potentially powerful tool for your learning business. It begins with our marketing—not promotion only, but a marketing approach that encompasses all four Ps.

Course 52

Course Resources Education Process 52