Web Analytics Association Sets Measurement Standards - TypePad

The Big Picture

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis , aimed at eliminating the confusion around the most basic Web analytics terms. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Marketing. The Big Picture.

If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. Two new reports suggest that Midwestern and Southern cities have a better balance of job openings and cost of living than their coastal counterparts.

Metro 82

Engage Your Audience like Dove Does

ChatterBachs

The result is a winning content marketing strategy. From the moment Gil Zamora announces that he is a forensic artist and that he worked for the San Jose Police Department, the viewer is hooked.

Canadian E-Waste Group Crosses Border With New Depots

Associations Now

market with the goal of making technology more accessible to those in need. market was in need of a similar service and that it was a dream of his to make the expansion. “Over the years I have noticed a major niche in the market for a company like ERA to operate in the U.S.,”

Smaller-Scale Locales Score Big on Top Destinations List

Associations Now

The top locales: If you’re in the market for event space, the top-five destination cities have it in spades. According to Cvent’s Eric Eden, marketing and development are major factors for cities with growing meetings businesses.

Tucson 100

The Legacy of Associations

Association Success

What do associations leave in their tracks, and how can we fulfill our potential to create a legacy? Nowadays in the association world, I hear a lot about building a “legacy,” especially in the context of what associations “leave behind” after organizing events in a venue destination.

Association Brain Food Weekly: 12.2.16

Reid All About it

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

LinkedIn’s Data Harvesting Under Fire: What You Can Learn

Associations Now

The episode can offer associations insights on how they should conduct their own email-marketing programs. The case is a good example of the need for marketer clarity. The Direct Marketing Association offers a best practices guide [PDF] for marketers.

Tuesday Buzz: Reddit’s New Content Hub

Associations Now

The San Jose Mercury News takes a look at the implications of Dorsey’s leading both Twitter and his startup, Square. Love it or hate it, nostalgia plays an influential role in modern marketing campaigns.

Hitchin’ a Ride: New Study Highlights Perks of Intercity Bus Travel

Associations Now

A bus ride obviously won’t get you from San Jose to Maui , but depending on the distance, it could save landlocked conference travelers a bundle.

Beyond Dollars and Cents: Bitcoin Foundation Faces Scrutiny in California

Associations Now

It does, however, occasionally have to convert its digital currency to cash, as it did when it held its conference in San Jose in May. The Bitcoin Foundation, which represents advocates of the controversial online currency, hasn’t received the warmest welcome in California.

College Admissions Coalition Comes With New Pressures

Associations Now

But the group’s plan has already raised concerns from a variety of guidance counselor groups that are worried coalition members are forcing the college preparatory process on students too quickly and adding new confusion to the market.

3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Our book tour starts at the end of January, so if you are in San Francisco, Oakland, Boston, NYC, or Washington, DC, please join us. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others.

College Admissions Coalition Comes With New Pressures

Associations Now

But the group’s plan has already raised concerns from a variety of guidance counselor groups that are worried coalition members are forcing the college preparatory process on students too quickly and adding new confusion to the market.