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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Because survey fatigue is real.

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Why your organization needs to reinvest in the state of its member data

Nimble AMS

How to get informed about the state of your member data. The next step is learning more about your member data. Gauge how your association measures up by surveying your staff to identify key trends in your organization. Does your staff require any additional training to better manage member analytics? . Register now.

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Why your association needs to adopt a data governance policy

Nimble AMS

While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. However, according to a Gartner survey, 42% of data and analytics leaders do not measure or assess their data.

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How to amplify member voices to create a culture of thought leadership

Nimble AMS

Meeting with individual members at association events or in the workplace is the perfect setting to inquire about what problems members face in the industry. Survey a larger group of members. To further identify industry issues and trends, survey your members. Identify industry issues with survey results.

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How to Make Analytics a Priority – Finally!

Association Analytics

We suggest that you have a conversation and not send a survey. Member engagement – you can identify what products and services your members are interacting with to help increase engagement. Loyalty – data can help you understand behavior that drives the most loyalty amongst your members.

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Planning an Event: Questions for Your Members AND You

MemberClicks

Now that you know why you should involve your members in your event planning, here are the questions you definitely should be asking. This member survey question could be an open-ended question, or in a multiple-choice format. How to ask your members these questions before planning an association event. Email survey.

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A Member Research Strategy to Consider

Smooth The Path

Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. Quantitative, like surveys, is statistically significant.