GrowthZone

JULY 11, 2017

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide. Get our Member Engagement Resource Guide.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

EventMobi: Association Events

NOVEMBER 9, 2023

When new members join your organization, it’s important that they feel invested in your cause, resources, or opportunities. Optimize your member orientation process to show off the top qualities of your organization’s culture. Give members engagement tools and opportunities. Welcome new members with resources.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

EventMobi: Association Events

SEPTEMBER 21, 2023

How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

APRIL 26, 2024

s 2024 Association Economic Outlook Report , is optimistic. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and member experience survey data benchmarks. Association trends.

Content 266

Content Survey Education Strategy 266

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Aaron Wolowiec

OCTOBER 18, 2016

In fact, only 6 percent reported having a communications strategy. The top two communications challenges reported this year: communications clutter/overload and the inability to communicate membership benefits effectively. Finally, again this year, associations reported difficulty with communicating to young professionals.

Communications 223

Communications Survey Social Media Revenue 223

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent agree), member engagement/volunteering (43.4 That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. Trying to build a community on social media isn’t easy. We think so.

Tips 136

Tips Social Media Revenue Content 136

Reid All About it

JULY 30, 2021

Ten Ways to Futureproof Your Membership , a new report from Sequence Consulting, is a refreshing wake-up call with practical new ideas for a time of reset member expectations. How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity.

Newsletter 195

Newsletter Certificate Technology Strategy 195

GrowthZone

DECEMBER 20, 2022

Having all the access to the tools we have now has helped us stay on top of billing and communication in a way we never have before and the access to the member portal has helped us streamline our association in a way we couldn’t do before for our members. GrowthZone has also increased member engagement.

Software 78

Software Member Engagement Process Committee 78

MemberClicks

APRIL 28, 2022

Fortunately, young members do realize the importance of participating in industry organizations. According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be.

Tips 98

Tips millennials Newsletter Recruiting 98

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Tip #2: Let Association Members Choose Email Frequency.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Aaron Wolowiec

OCTOBER 18, 2016

In fact, only 6 percent reported having a communications strategy. The top two communications challenges reported this year: communications clutter/overload and the inability to communicate membership benefits effectively. Finally, again this year, associations reported difficulty with communicating to young professionals.

Communications 100

Communications Survey Social Media Revenue 100

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. Associations have members. Why do members engage with an organization? Consider the “member as the customer” angle as it relates to younger members. Social Media.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Your association can even create a cycle of growth and career advancement by building a framework of valuable connections for new members.

Committee 52

Committee Newsletter Social Media Technology 52

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Member Communications: A big part of your success lies in how well you communicate with your members.

Association Management 52

Association Management Tools Tips Software 52

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Explore ways to adapt your chapters to meet the evolving needs of your members. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

MemberClicks

OCTOBER 6, 2022

The first pillar of membership management is the process of acquiring new members. Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. But growing your member base is easier said than done.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Socious

JANUARY 11, 2017

Online member engagement falls into that category. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. Way #4) Remind people to update their social media links.

Newsletter 100

Newsletter Member Engagement Press Release Recruiting 100

Higher Logic

JUNE 8, 2017

One recent report published by Google highlights the characteristics that users found most valuable in all their favorite apps, regardless of type. People don’t want to see the same thing every time they open an app, which is why the most popular social media sites show you new posts first. Content Updates and Notifications.

Software 168

Software Library Content Newsletter 168

Association Briefings

OCTOBER 19, 2020

More than re-sharing content on social media, content curation is a way to provide additional value to your members while highlighting your organization’s industry expertise. The process requires you to sift through hundreds of articles, blog posts, and social media posts to find relevant, high-quality information.

Content 52

Content Social Media Newsletter Industry 52

Association Adviser

MAY 23, 2018

On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. Track member engagement on the digital edition of your publications. Sometimes, they are. Hear me out.

Revenue 69

Revenue Survey Communications Newsletter 69

MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. Test these out, and evaluate which work best for your audience: Newsletter: The easiest way to get information out to your members is with a regular newsletter.

Software 52

Software Membership Management Newsletter Revenue 52

YourMembership

DECEMBER 11, 2014

America’s hiring again and associations and their members have reason to celebrate. Last Friday the US Bureau of Labor Statistics announced a very strong jobs report that caught many economists by surprise. As members of your organization, you have unparalleled access to them. That trend has continued through November.

New York City 150

New York City New York Newsletter Social Media 150

MemberClicks

DECEMBER 19, 2023

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

Directory 52

Directory Discount Software Tools 52

Reid All About it

APRIL 12, 2019

CB Insights reports on 20 industries that 5G will transform. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter.

LMS 276

LMS Pennsylvania Innovation Education 276

YourMembership

FEBRUARY 27, 2014

The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests. There is almost an unwillingness to embrace new technology that allows a stronger connection to members. Social media/community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Socious

NOVEMBER 17, 2016

Over the past half-decade, we’ve seen enormous advancements on the social media front with the rise (and fall) of sites and apps like: Snapchat. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant.

Membership Management 100

Membership Management Software Directory Library 100

Disciple Media

DECEMBER 18, 2023

In these communities, members engage in discussions, collaborative projects, and knowledge exchange, fostering a sense of belonging and mutual support. Analytics and reporting: Platforms offering detailed analytics help in tracking engagement, participation, and progress, providing valuable insights for course improvement.

Course 36

Course Case Study Social Media Project 36

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. Get Started!

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. Get Started!

Communications 60

Communications Content Survey Social Media 60

GlowGlobally

JANUARY 31, 2014

Regardless of age, neither members nor customers are overly enthusiastic about the online networking experience or online communities offered by associations. The low rating of social media is most likely attributed to the type of platform the association is using for social engagement.

Member Engagement 60

Member Engagement Products America Marketing 60

Association Adviser

DECEMBER 16, 2016

Technology is great, and associations are using it in creative ways that drive member engagement to new levels and advocate for their industries. When old-school technology is paired with your digital and social media tools, your associations will see a bigger impact in member engagement and staff productivity.

Technology 60

Technology Tools Communications Newsletter 60