Association Adviser

FEBRUARY 13, 2019

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Members want to feel more actively engaged with the associations they are part of. Social media also helps with: Thought leadership. Tracking potential members (lead sourcing).

Social Media 61

Social Media Tools Video Discount 61

Associations Now

JANUARY 7, 2020

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Social media diversification.

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. It’s no secret that growing membership is hard.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Membership Mondays: What Does Member Engagement Mean to You? What are you looking for when talking about member engagement? What tools have worked/haven’t worked in capturing that information?

Social Media 250

Social Media DC Strategy Education 250

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

FEBRUARY 15, 2019

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement?

Member Engagement 71

Member Engagement Strategy How To Handbook 71

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Newsletter 250

Newsletter Content Social Media Education 250

WBT Systems

JUNE 26, 2017

Daily emails that include links to lessons, recorded videos, and assignments; challenge tips and motivational messages; save-the-date info for livestreaming videos/webcasts; and the challenge’s social hashtag. Challenge educational content on your LMS, including lessons, templates, tip sheets, checklists, and other resources.

Member Engagement 160

Member Engagement LMS Discount Education 160

GrowthZone

JULY 11, 2017

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide. Get our Member Engagement Resource Guide.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

GrowthZone

OCTOBER 25, 2018

Use it for social media posts for a “Small Business Saturday Countdown” or for talking points when promoting the “Shop Local First” message. Use the resources we’ve provided in this article to let your community know why it’s important to “Shop Local First” and tell us how it goes!

Social Media 60

Social Media Team Resources Products 60

Crowd Wisdom

DECEMBER 6, 2023

However, 77% of members believe if an organization doesn’t innovate, it will no longer be a go-to source for professional development. With such a big responsibility, are you prepared to be the best continuing education resource in your industry? Create digital badges for members who complete learning objectives or courses.

Education 52

Education Resources Industry LMS 52

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Associations Now

JUNE 8, 2017

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. Associations that are short on time and resources might forget their warmups sometimes too, especially in regards to marketing campaigns aimed at growing member engagement, according to Lindsay Matush, CEO of Vario Consulting.

Member Engagement 90

Member Engagement Strategy Marketing Social Media 90

Eric Lanke

JUNE 18, 2012

Member Engagement. Issues with Member Engagement. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. Also make sure they understand and have appropriate control over the resources at their disposal. Labels: Member Engagement.

Member Engagement 100

Member Engagement Social Media Committee Innovation 100

EventMobi: Association Events

SEPTEMBER 21, 2023

Use multiple streams of communication (email, social media, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind. Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. We’ve had some associations try an online community only to find that members didn’t want to change over from gathering on a LinkedIn or Facebook group. Don’t make the mistake of investing resources in an online community that’s not wanted.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Mizz Information

MARCH 15, 2023

It would never have occurred to me a decade ago–or even five years ago–that in 2023 I’d still be writing about social media still being considered a shiny new thing to associations, or that associations would still be grappling with, essentially, social media 101. But social media?

Strategy 105

Strategy Social Media System Recruiting 105

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Develop a library of resources.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI.

Revenue 256

Revenue Strategy Price Newsletter 256

GrowthZone

APRIL 21, 2020

From In-Person to Digital: Tips for Shifting your Membership Engagement Strategy provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. Some of the topics covered: Be a resource. How to Make Sure Emails Get Through to Your Members.

Strategy 135

Strategy Social Media Video Tips 135

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. I’d love to see that phrase in membership marketing copy. I’m hoping to somehow.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar. He shares five resources for getting up to speed and staying informed about AI. Predictions for 2024.

Revenue 277

Revenue LMS Price Education 277

Nimble AMS

JUNE 27, 2022

Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there. To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table. Members join professional organizations to stay in the know. Learn more.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Blue Sky eLearn

OCTOBER 19, 2020

Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective member engagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

EventMobi: Association Events

SEPTEMBER 28, 2023

Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). Your association’s membership listing is a centralized resource of contact information and membership status.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. Dirty data. 1 CAE credit. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. See how your association’s performance compares to your peers, and get ideas for measuring your own data and improving your email, community, and member engagement strategies. 1 CAE credit. More info/register.

Content 266

Content Survey Education Strategy 266

GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. Host: National Institute for Social Media.

Video 285

Video Washington Social Media DC 285

EventMobi: Association Events

SEPTEMBER 13, 2023

One of the keys to saving money as an organization is putting effort into member retention. Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! Member engagement. Membership experience ultimately defines the value of your organization.

Member Experience 130

Member Experience Tips How To Software 130

YourMembership

AUGUST 30, 2016

Editor’s note: This is the first in a four-part series looking at member engagement for associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. Consider that Facebook boasts 1.71 8 seconds later.

Social Media 240

Social Media Tools Software System 240

Aaron Wolowiec

OCTOBER 11, 2016

According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). At the same time, there are challenges – lack of resources being No.

Social Media 191

Social Media Innovation Survey Education 191

Blue Sky eLearn

SEPTEMBER 10, 2021

When a member pledges their dues, they’re also investing in your organization’s ability to provide value through development and training opportunities. Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. Curate personalized membership outreach. Optimize Your Content.

Email Marketing 283

Email Marketing Marketing Content Software 283

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. Another is persuading members to make time for association engagement. More info/register (ASAE members only). Seems like a good place to start. Lessons from the podcast world. More info/register.

Revenue 256

Revenue Price Denver Tools 256

MemberClicks

APRIL 26, 2024

Use Social Media to Make Connections Social media remains a powerful tool in getting out your message and expanding your membership. Social media can be effective in promoting short-term promotions. Encourage members to share on social media and use it to promote events.

How To 52

How To Social Media Discount System 52

Association Freak

MARCH 26, 2021

Going beyond demographics and building rich member profiles, you can tailor your offerings and communication to resonate deeper. This fosters a stronger sense of connection and ensures your association delivers the kind of value that keeps members engaged and coming back for more. What are their day-to-day challenges?

Social Media 72

Social Media Survey Resources Member Engagement 72