Why Engagement Must Be Built Into the Member Experience
OCTOBER 12, 2016
Struggling to get members engaged? When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. A stronger focus on engagement, activity, involvement, and mission at the recruitment stage will position membership as a call to action. But often our goal in getting members to engage is to inspire a “get off the couch” ethos—or, more accurately, “get out from behind your desk.”.