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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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5 Gen Z Values Associations Need to Know

Membersuite

They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. Gen Z is twice as likely as Millennials to make a purchase based on a recommendation from an influencer. They like TikTok’s unedited, live streams. Another popular platform is BeReal.

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Great conversations top this weeks Friday 5

Association Success

Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. Subscribe here.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

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Why Your Donation Payment Process Reflects Your Brand

Achieve

Transparency is the leading value millennial donors look for when seeking a nonprofit to support. Millennial donors. To better understand how your donation payment processor can continue building trust between millennials and your brand, this article will walk through the following topics: The importance of transparency .

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. MTI chose online community as a tool for digital transformation. Promote your publications and subscriptions.