Associations Now

DECEMBER 16, 2019

Although most leaders might see innovation as disruptive, transformative change to a process or product, Michael Tatonetti, director of certification and education for the Professional Pricing Society (PPS), argues that there is more to innovation than its large-scale ventures. Also: Nudge members to get more value from your association.

Innovation 73

Innovation Newsletter Social Media Project 73

Spark Consulting

DECEMBER 3, 2014

One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials.

Newsletter 150

Newsletter Communications Products Marketing 150

MemberClicks

DECEMBER 19, 2023

This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members. To create a membership website, you’ll need a website builder with member login options.

Directory 52

Directory Discount Software Tools 52

Socious

JANUARY 16, 2017

Here are just three ideas for how you can build emotionally positive customer relationships using your online community: Show customers that you care about their needs by providing customized offers and newsletters. Make customers feel important by sending personalized emails signed by your CEO.

Content 100

Content Library Newsletter Social Media 100

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Promote your publications and subscriptions. A social media community won’t boost your visibility in this way.

Social Media 254

Social Media Tools Member Engagement Revenue 254

SilkStart

MAY 23, 2017

I’m talking about creating banner images for your website, a new header for your association’s monthly newsletter, a poster for your next event – things that will convey that your association is modern. Most association marketers don’t have any need to create these on a regular basis. It’s in the cloud.

Library 60

Library Software Tools Newsletter 60

Associations Now

MAY 21, 2014

Last week, Christine Kelley, membership director at the American Productivity and Quality Center, shared her experience in “ 10 Lessons Learned in Developing a Member Engagement Scoring Model ” in ASAE’s Associations Now Plus e-newsletter [member login required].

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40