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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. Some association member engagement KPIs you can look at include: Social media metrics (follows, likes, comments, mentions, shares, etc.) What is Member Engagement?

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4 Online Fundraising Campaign Ideas to Boost Your Reach

NXUnite

A handwritten thank-you note or shout-out on social media can go a long way in helping your supporters feel appreciated and eager to champion your cause again in the future. You can also reach out to well-connected supporters, like board members and major donors, to serve as ambassadors and lend a helping hand in fundraising.

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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My first bit of advice is, don’t treat recruiting these experts casually. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree. They will be representing your organization.

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How to Create a Member Referral Program

MemberClicks

A referral program is one of the best ways to recruit new members. A member who is referred has a lifetime value that is 16% higher than a non-referred member. Referred customers have a 37% higher retention rate compared to other customers gained through other marketing channels. Who benefits from a referral program?

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) A medical society's email communication may not be the proper arena for a very casual use of hipster slang (unless the society is trying to recruit or retain hipsters, of course). That is not always the case.

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Feel the love

Aaron Wolowiec

According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. Although research points to higher member conversation rates among those who’ve been referred, many associations are afraid to ask for a referral. Of course, not all members will be willing to refer.

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