Report: Targeted Emails Draw Higher Engagement
Associations Now
MARCH 12, 2024
The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. The findings were based on Higher Logic’s analysis of nearly 2 billion emails sent by approximately 1,500 associations in the United States, Australia, and Canada in 2022 and 2023.
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