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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Event technology. They share insights on what you should look for in a technology partner, key questions to ask potential vendors, and purchasing mistakes to avoid. Google doesn’t look kindly on AI-infused content.

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Tire Group Rolls Out New Name, Communications Strategy

Associations Now

Technological advancements—including advanced tread technology that improves performance in wet conditions and “run flat” tires that can be driven as far as 50 miles after a puncture—have made tires safer, Luke said. The post Tire Group Rolls Out New Name, Communications Strategy appeared first on Associations Now.

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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. The reward from using new technology—and the risk of not implementing it—usually outweighs the upfront costs. Costs of these tactics are very low, and the exposure is tremendous.

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Three Ways to Boost Conference Security

Associations Now

Conference security remains a priority for planners and attendees, and new technologies are being introduced to meet their needs. That’s why associations and conference venues are devoting more attention to their safety and security strategy. Here’s a look at three tools worth checking out. Risk-management app.

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Protech Adds Chief Revenue Officer to Accelerate Growth and Boost Industry Partnerships

Protech

Protech), a proven association management technology provider for associations and member-based organizations, hired John Bjorn as Chief Revenue Officer. COLUMBIA, Md. Nove mber 11, 2020 – Protech Associates, Inc. A Microsoft Gold partner, Protech was founded in 1984 and is headquartered in Columbia, Maryland.

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Flexibility Is Key: Why the Top-Down Strategy Is Fading

Associations Now

The IT department has to come to the user, and match its approach to technology usage and workflow—not the other way around. In other words, the IT department has to come to the user, and match its approach to technology usage and workflow—not the other way around. Rejigger the Approach. A Blast From the Past.

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Ad Blocking Growing in Popularity, Publishing Group Warns Members

Associations Now

The group suggests that the best strategy to fight ad-blocking might involve putting the consumer at the forefront of the digital advertising process. “Fundamentally, ad blocking is driven by billions of dollars being invested in automation of advertising and related technologies without enough attention on the consumer.