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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 9.15.23

Reid All About it

I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Credentialing support.

LMS 256
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Association Brain Food: 8.4.23

Reid All About it

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing.

Atlanta 195
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Association Brain Food Weekly: 9.11.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329
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Association Brain Food: 9.1.23

Reid All About it

But sometimes a traditional online program or course doesn’t fit our schedules. Many associations were built by and for older generations, says MemberSuite, so you have to work extra hard to demonstrate the value of membership in ways that resonate with younger generations. Answer: we all do. Gen Z marketing.

Revenue 227
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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Host: Qiqo *All events are online at Eastern Daylight Time unless otherwise noted.

Chicago 200